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EP#08 Bibi Raven on Creating and Promoting Boostable Content while Crafting Unique Email Copy
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Manage episode 362902376 series 3455693
Growth Gorilla에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Growth Gorilla 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Main Takeaways
- Content promotion means creating content that's easy to build backlinks to or attract passive backlinks with. Content creation and promotion should both be strong, and happen simultaneously. Research and experimentation are necessary.
- Bibi and her team identify "boostable" content assets by analyzing the niche, competition, and current trends. They don't do a super deep dive in analysis, but follow their guts and insights (and expertise) for the most part.
- Creating fast and cost-effective content that gives people what they want is crucial.
- Double-check results from language models like GPT-3 before using them as they can be inaccurate or not up-to-date.
- To write creative and unique email copy, they start by creating four bespoke emails for different sites in the same niche, making them unique for each recipient. They use pain points to make a connection with a specific group of people and avoid salesy and "linkbuilding-type" language.
- Everyone on the team has a different process for writing email copy, but it works best when they stay close to themselves and their unique personality.
17 에피소드
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