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EP#07 Brett McGrath on Prioritizing Distribution and Personal Branding in Content Marketing
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Manage episode 362404617 series 3455693
Growth Gorilla에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Growth Gorilla 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Main Takeaways
- Brett sees is focusing on being more intentional about distribution.
- He believes content creators should spend less time creating a high volume of content and more time creating high-quality content and planning how to promote it.
- Focus on quality over quantity, and shift from the volume game to prioritizing the right leads and metrics that make a difference for the business.
- Consumer expectations are changing, and marketers need to adapt to the new landscape.
- Personal branding is critical, and companies should empower their employees to share content and engage with the community.
- Automation should be tested manually first to test messaging and what resonates with the audience.
- Marketers should approach their work like comedians and workshop their content to see what works and what doesn't.
- Collaboration is key to creating better content, meeting new people, and getting new customers. Engaging with the audience and starting conversations is more effective than just talking at them.
- SEO is important, and a balance must be found between using keywords and being authentic in content creation.
17 에피소드
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