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Sales vs Marketing
Manage episode 435179612 series 3482081
Jeff Sauer and Chris Mercer에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jeff Sauer and Chris Mercer 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Topics Covered In This Episode
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- Distinguishing Sales and Marketing: Mercer and Jeff explore the roles of sales and marketing, highlighting how they intersect yet specialize in distinct functions as businesses evolve.
- Nuances of Sales and Marketing: The discussion covers the differences between one-to-many (marketing) and one-to-one (sales) approaches, with marketing setting the stage for sales activities.
- Bridging the Gap: Emphasizing the need for sales skills in marketing, Jeff and Mercer discuss how understanding customer objections and beliefs can enhance marketing effectiveness.
- Challenges in Integration: The hosts address common issues like marketing and sales silos, poor lead quality, and the importance of aligning efforts for better outcomes.
- Optimizing Marketing Strategies: It is important to comprehend the customer journey and integrate sales processes with marketing strategies to create effective campaigns.
- Streamlining Sales and Marketing: Jeff discusses integrating sales and marketing by managing offers as a unified process, leading to consistent growth and improved results.
78 에피소드
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