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Jeff Sauer and Chris Mercer에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jeff Sauer and Chris Mercer 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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How to Price Your Services

31:02
 
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Manage episode 432864240 series 3482081
Jeff Sauer and Chris Mercer에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jeff Sauer and Chris Mercer 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Topics Covered In This Episode
  • First Pricing Experiences: Mercer shares his initial approach to pricing his WordPress training video site, highlighting the pitfalls of undervaluing work by basing prices solely on creation time.
  • Freelance Pricing Tips: Jeff emphasizes the importance of realistic pricing, advising freelancers to divide their annual income by 500 hours instead of 2000, suggesting a rate of $100/hour to reflect the true value of freelance work.
  • Project-Based vs. Hourly Pricing: The hosts discuss the benefits of project-based or retainer models over hourly pricing. Jeff advocates for these models as they offer more sustainable revenue streams and better reflect the effort and value provided.
  • Adjusting Rates for Consulting: The episode covers strategies for raising consulting rates based on market standards and the consultant’s experience. Jeff stresses the importance of justifying price increases with proven results.
  • Understanding Client Segmentation: Jeff advises charging high prices to small businesses and emphasizes targeting larger clients who can afford and appreciate higher-value services. Understanding the demand and supply curves is crucial for effective pricing.
  • Value-Based and Dynamic Pricing: The hosts explore value-based and dynamic pricing strategies, advocating for a balance between value and price. They also discuss the significance of maintaining consistency in revenue and profit margins for business stability and growth.
Have a question or feedback about Business Unfiltered. Record an audio message https://s.bcast.fm/business-unfiltered-with-chris-mercer-and-jeff-sauer?episode=q80qz74n
  continue reading

78 에피소드

Artwork
icon공유
 
Manage episode 432864240 series 3482081
Jeff Sauer and Chris Mercer에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jeff Sauer and Chris Mercer 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Topics Covered In This Episode
  • First Pricing Experiences: Mercer shares his initial approach to pricing his WordPress training video site, highlighting the pitfalls of undervaluing work by basing prices solely on creation time.
  • Freelance Pricing Tips: Jeff emphasizes the importance of realistic pricing, advising freelancers to divide their annual income by 500 hours instead of 2000, suggesting a rate of $100/hour to reflect the true value of freelance work.
  • Project-Based vs. Hourly Pricing: The hosts discuss the benefits of project-based or retainer models over hourly pricing. Jeff advocates for these models as they offer more sustainable revenue streams and better reflect the effort and value provided.
  • Adjusting Rates for Consulting: The episode covers strategies for raising consulting rates based on market standards and the consultant’s experience. Jeff stresses the importance of justifying price increases with proven results.
  • Understanding Client Segmentation: Jeff advises charging high prices to small businesses and emphasizes targeting larger clients who can afford and appreciate higher-value services. Understanding the demand and supply curves is crucial for effective pricing.
  • Value-Based and Dynamic Pricing: The hosts explore value-based and dynamic pricing strategies, advocating for a balance between value and price. They also discuss the significance of maintaining consistency in revenue and profit margins for business stability and growth.
Have a question or feedback about Business Unfiltered. Record an audio message https://s.bcast.fm/business-unfiltered-with-chris-mercer-and-jeff-sauer?episode=q80qz74n
  continue reading

78 에피소드

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