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Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts
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Political Environment
Manage episode 153332082 series 1088549
Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
This series of podcasts will address the importance of the external environment for organisations and consider factors that have influence on marketers decision making from various sections of the environment. (Brassington and Pettitt, Principles of Marketing 4/e: pp.80-3) (Brassington and Pettitt, Essentials of Marketing 2/e: pp.58-64)
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