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Lessons learned from a FULL year of running Performance Max for ecom & lead-gen | PPC Town Hall 71
Manage episode 358850463 series 3243972
Frederick Vallaeys에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Frederick Vallaeys 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Watch the video episode here: https://www.youtube.com/watch?v=J5rSSFcvD-Q
From complete enthusiasm to staunch opposition and everything in between, we’ve all now gone through a full year of Performance Max campaigns.
Many advertisers have tested the campaign type, ran experiments with it, and learned a lot in the process.
In this episode of PPC Town Hall, we spoke to Menachem Ani and Andrew Lolk, two PPC experts and practitioners in the industry to understand what they’ve learned from running Performance Max campaigns for a full year.
They’re going to cover a wide range of topics from structuring asset groups to attribution and negative keywords in Performance Max.
Tune in to learn:
- Performance Max lessons for ecommerce from Q4 of 2022
- How to structure asset groups
- Tips for lead-gen campaigns
and much more
Our panelists:
- Menachem Ani, JXT Group
- Andrew Lolk, SavvyRevenue
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