How To Run PPC Account Audits That Can Save You THOUSANDS Of $$$ In Ad Spend

Frederick Vallaeys에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Frederick Vallaeys 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

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How to Run PPC Account Audits That Can Save You THOUSANDS of $$$ in Ad Spend | PPC Town Hall 87

2y ago 46:03

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Watch the video version here: https://www.youtube.com/watch?v=XbLdtamNdZE

Just like how your car needs a regular tune-up, your PPC accounts need regular checkups or audits.

And neglecting them can hit you with some costly mistakes.

In this episode of PPC Town Hall, you’ll hear from Melissa Mackey, Director of Paid Search at Compound Growth Marketing.

Melissa brings over a decade of experience in paid search. And in this episode, she dives deep into the trenches, revealing the most costly mistakes she's encountered during audits and how to steer clear of these pitfalls.

Tune into this episode to learn:

- How to properly audit your PPC accounts

- How often you should conduct these audits

- What mistakes to avoid while conducting audits

- What default settings you should avoid when working on your accounts

- How to protect your accounts from glitches

and more

Your speaker:

Melissa Mackey, Director of Paid Search at Compound Growth Marketing

Follow Melissa on LinkedIn: https://www.linkedin.com/in/melissamackey

Follow Melissa on Twitter: https://twitter.com/beyondthepaid

Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys

► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://rb.gy/s5w4ay

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