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Google Ads Value-Based Bidding: How It Works, Best Practices & Common Pitfalls | PPC Town Hall 52
Manage episode 324435180 series 3243972
Stop using #TargetCPA bidding.
Instead, move to #ValueBasedBidding to maximize your profitability. To help you learn more about Value-Based Bidding, how it works & more, we brought in experts from Google — Alex and Rebecca.
In this episode of PPC Town Hall, you will learn:
• Why you should move from Target CPA to Value-Based Bidding
• What is Value-Based Bidding, and how it works
• Best practices and common pitfalls while using Value-Based Bidding
Our expert guests:
• Alex Ioch, Google
• Rebecca Chiu, Google
► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall
► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com
128 에피소드
Manage episode 324435180 series 3243972
Stop using #TargetCPA bidding.
Instead, move to #ValueBasedBidding to maximize your profitability. To help you learn more about Value-Based Bidding, how it works & more, we brought in experts from Google — Alex and Rebecca.
In this episode of PPC Town Hall, you will learn:
• Why you should move from Target CPA to Value-Based Bidding
• What is Value-Based Bidding, and how it works
• Best practices and common pitfalls while using Value-Based Bidding
Our expert guests:
• Alex Ioch, Google
• Rebecca Chiu, Google
► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall
► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com
128 에피소드
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