Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies podcast

Player FM - Internet Radio Done Right

추가했습니다 one 년 전

Jeremy Enns, Justin Jackson | Podcast Growth, and Promotion Experts에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jeremy Enns, Justin Jackson | Podcast Growth, and Promotion Experts 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/standup-comedy-your-host-and-mc">Standup Comedy "Your Host and MC"</a></span>

1
Standup Comedy "Your Host and MC"

구독 취소

3일 전3d ago

구독 취소

주마다+

Celebration of 40+ years on the fringe of show business. Stories, interviews, and comedy sets from standup comics... famous, and not so famous. All taped Live on my Comedy stage. The interviews will be with comics, old staff members, and Friends from the world of Comedy. Standup Sets by Dana Carvey, Jay Leno, Tom Dreesen, Jerry Seinfeld, Larry Miller, Mark Schiff, Bobcat Goldthwait, Paula Poundstone, Garry Shandling, Ray Ramano, Cathy Ladman, Willie Tyler & Lester, and MORE. My web site has many pictures, items for sale, and more information www.standupcomedyyourhostandmc.com

Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

시리즈 홈•Feed

It's easier than ever to launch and produce a podcast. But it's never been harder to grow one. On this show, we break down and explore what the data says about what it takes to market and grow a podcast in 2025 to help you make smarter decisions about your show, grow faster, and earn more. Together, cohosts—and longtime podcasters, creators, and marketers—Jeremy Enns (Podcast Marketing Academy) and Justin Jackson (Transistor.fm) explore topics like: How do you define success for your podcast? What are the most effective marketing strategies, tactics, and growth channels for podcasts? What does the data say about how to structure your show and episodes? Which social media channels should you focus on as a podcaster? How do you stack up to other shows? Using the data uncovered by the annual Podcast Marketing Trends Report, our goal is to make sense of the numbers and turn them into actionable insights that you can use to create a better show and market it more effectively. You can find the latest report at podcastmarketingtrends.com.

19 에피소드

#Tech #Business #Marketing #Jeremy Enns #Justin Jackson #Podcasting #Entrepreneurship #Sales #Trends #Data #Creator Economy #Creators #Audience Building

Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

updated 3일 전

시리즈 홈•Feed

19 에피소드

#Tech #Business #Marketing #Jeremy Enns #Justin Jackson #Podcasting #Entrepreneurship #Sales #Trends #Data #Creator Economy #Creators #Audience Building

모든 에피소드

Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

1
Two Hidden Data Points That Predict Podcast Growth (& Tell You Exactly How to Accelerate It) | Podcast Discovery 44:52

3일 전44:52

나중에 재생

리스트

44:52

A podcast listener's decision to click play boils down to a small number of touchpoints. Most prominent are your show title, artwork, and episode titles. But while these (and other) touchpoints have always had a significant impact on listener acquisition, we've never had a way to track it. Until now. In 2024, Spotify rolled out a new discovery dashboard, giving us as creators a new set of metrics to understand how listeners flow through our listener acquisition funnel. The best part is that if you know how to interpret the data this dashboard provides, it gives you a map of exactly what you need to do you improve your listener acquisition and grow your show. Here's what you need to know. 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do better ⭐️ Take our 2-minute podcast marketing audit to instantly identify the marketing problems keeping you from growth: https://go.podcastmarketingacademy.com/audit-pmte-sn ⭐️ Resources Spotify Conversion Rate Benchmarks Report How a Podcast Cover Art Redesign Helped Growth Mindset Psychology Grow 45% in One Month (+2,000 Downloads/Episode) Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2024 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback More on Podcast Analytics While podcast analytics might appear to be stuck in the stone age compared to platforms like YouTube, Google Analytics, and many social media platforms, there's a lot creators can learn about how to improve their shows and their marketing... if you know where to look. Beyond podcast downloads, metrics like listen time, consumption rate, Spotify's podcast discovery dashboard, and more give us clues about the issues facing your show—and often tell you exactly how to navigate them. Which mean understanding your podcast analytics & metrics, and how they compare to industry benchmarks is an essential skill for marketing and growing your podcast. About Podcast Marketing Trends Explained Podcast Marketing Trends Explained is a podcast about data-driven podcast marketing, growth, and monetization. In every episode, we take a peek under the hood of one data point from the Podcast Marketing Trends Report and dig into what it can tell us about how to market our shows better, and grow them faster. On the show, we'll explore podcast marketing strategies, growth tactics, podcast listener psychology, how to create a better podcast, how to use a podcast to market your products and services and grow your business, and broader marketing trends to help you grow your audience and stay ahead of the competition. The show is hosted by Jeremy Enns from Podcast Marketing Academy and the Scrappy Podcasting Newsletter, and Justin Jackson from podcast hosting platform Transistor.fm. Get in touch: jeremy(at)podcastmarketingacademy.com Complete the 2025 Podcast Marketing Trends survey and enter to win from one of 30 podcast marketing trainings worth a total of almost $16k.…

Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

1
Will Discovery Algorithms Save (or Destroy) Podcasting? | Podcast Discovery 42:29

10일 전42:29

나중에 재생

리스트

42:29

Will discovery algorithms actually grow your show for you? Since the dawn of podcasting, creators have been clamoring for better discoverability. And now, thanks to YouTube & Spotfiy’s algorithms, better discovery might be here. But will it actually be the marketing cure-all many creators hope it will be? Or might it actually make it harder to grow? Or perhaps, algorithmic discovery will change the medium into something else entirely… One way or another, we’re about to find out. Here’s how to prepare for it. 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do better ⭐️ Take our 2-minute podcast marketing audit to instantly identify the marketing problems keeping you from growth: https://go.podcastmarketingacademy.com/audit-pmte-sn ⭐️ Resources Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2024 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback About Podcast Marketing Trends Explained Podcast Marketing Trends Explained is a podcast about data-driven podcast marketing, growth, and monetization. In every episode, we take a peek under the hood of one data point from the Podcast Marketing Trends Report and dig into what it can tell us about how to market our shows better, and grow them faster. On the show, we'll explore podcast marketing strategies, growth tactics, podcast listener psychology, how to create a better podcast, how to use a podcast to market your products and services and grow your business, and broader marketing trends to help you grow your audience and stay ahead of the competition. The show is hosted by Jeremy Enns from Podcast Marketing Academy and the Scrappy Podcasting Newsletter, and Justin Jackson from podcast hosting platform Transistor.fm. Complete the 2025 Podcast Marketing Trends survey and enter to win from one of 30 podcast marketing trainings worth a total of almost $16k.…

Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

1
A Quick Request (+ How to Win Free Podcast Marketing Training From Me) 4:31

12일 전4:31

나중에 재생

리스트

4:31

Over $15k of podcast marketing education is up for grabs. Here's how to get it. Complete the 2025 Podcast Marketing Trends Survey Resources Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2024 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback…

Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

1
Introducing: Season 2 of Podcast Marketing Trends Explained 2:05

17일 전2:05

나중에 재생

리스트

2:05

It’s a turbulent time to be a podcaster. YouTube and Spotify are introducing discovery algorithms that have the potential to both help and hurt creators. The rise of video podcasting is challenging the very definition of what a podcast even is. And AI… well, you already know about AI. In short, being a podcaster today means trying to keep your head above water in the firehose of noise that is constantly flooding your listeners’ screens, feeds, and even personal recommendations. So the question is: In the face of all of this noise, competition, and change, what are we as creators supposed to do? Or, maybe a better question: Who are the podcast creators and marketers who are making the most of this changing podcast landscape, and what can we learn from the way they’re creating and marketing their shows, that we can apply to our own? In Season 2 of Podcast Marketing Trends Explained, our goal is to get to the bottom of these questions, using a mix of data and personal insights and observations from our own podcasting experiments. In every episode, we’ll take one key data point from the latest Podcast Marketing Trends Report, and break down what it means for you as a podcast creator, producer, or marketer, so you can make smarter, savvier, data-driven decisions about how to make and market your show. You can check out the full report at podcastmarketingtrends.com and hit subscribe wherever you’re listening now to get every episode of this season. ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://go.podcastmarketingacademy.com/audit-pmte-sn ⭐️ Resources Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2024 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback…

Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

1
Inside the Growth Strategies of Two of The Smartest Podcasters Alive 1:28:59

44 weeks 전1:28:59

나중에 재생

리스트

1:28:59

Michael Jordan, Simone Biles, Wayne Gretzky. Every so often, someone comes along who is playing the game at a whole different level. And when it comes to podcasting, we've got two of them. Jay Clouse and Chris Hutchins each host hugely successful shows. And this special episode, we're getting inside the minds of these two creators to understand the thought process, experiments, and personalities behind the downloads (not to mention some serious revenue). 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do better ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ Resource Listen & Subscribe to Sound Judgment Creator Science Podcast Creator Science All the Hacks Podcast Tim Ferriss Episode w/ Chris Hutchins Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2023 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback Complete the 2025 Podcast Marketing Trends survey and enter to win from one of 30 podcast marketing trainings worth a total of almost $16k.…

Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

1
Stupid Mistakes, Happy Accidents & Surprising Insights From Making & Marketing Our First 20 Episodes 1:01:11

45 weeks 전1:01:11

나중에 재생

리스트

1:01:11

Plus, we need your help to decide what to make next. We spend the majority of our time thinking about podcast marketing & growth. But that doesn’t mean we have it all figured out. In this final episode of Season 1 of Podcast Marketing Trends Explained, we break down our stats from the season along with our mistakes and missed opportunities, lessons learned… and the surprising insights we’ve gained along the way. Plus, we brainstorm three new show concept ideas to keep us busy between seasons… and ask your feedback on which one we should pursue. Cast your vote for which show we should make next 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do better Topics Covered 00:00 Intro 00:49 How many downloads we expected to get going into this season 02:35 Breaking down our Season 1 stats 03:22 Is YouTube worthwhile for the average podcaster? 08:34 Engagement time and consumption rates 12:44 The metric we care about more than analytics 20:26 Assessing Season 1: What we did well 23:02 How experimentation led us to find our structure 28:21 A big mistake we made with Season 1 32:05 Mistakes and missed opportunities in Season 1 36:18 Help us decide which show we should create next 40:57 Concept idea 1: “Make it Big” 45:03 Concept idea 2: “Why It Works” 49:48 Concept idea 3: “Podcast Riffs” 54:35 Listener feedback and what to expect from Season 2 ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ Resource Jay Clouse from Creator Science Josh Spector Bumper articles on measuring listen time Growth In Reverse Arvid Kahl LinkFire Chartable The Futur Unthinkable w/ Jay Acunzo Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2023 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback Complete the 2025 Podcast Marketing Trends survey and enter to win from one of 30 podcast marketing trainings worth a total of almost $16k.…

Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

1
We Asked Podcast Listeners Why They Stopped Listening (And They Didn’t Hold Back) 1:02:28

46 weeks 전1:02:28

나중에 재생

리스트

1:02:28

Less than 5% of your potential audience is listening to your show. Here’s why, in their own words. Even small shows with just a few hundred (or few dozen) downloads an episode have usually been listened to—at one point or another—by thousands of people. A small number of those people are your regular listeners and superfans. A larger number are casual listeners and samplers, people who don’t listen to every episode, but rather based on their interest in a specific episode topic or guest. And then there are the people who listened to one episode or less… and never came back. While the data is hard to measure, chances are, less than 5% of the people who are both aware of your show and interested in your topic are regular listeners. Which begs two questions: 1. Why aren’t they listening? 2. Is there anything you can do to change that? To get to the bottom of this frustrating phenomenon, we ran a survey to our larger audience to find out—in their own words—what kept them listening more regularly… or at all. The good news? They didn’t hold back. And in this episode, we break down their feedback, which—while aimed at our show—likely applies to your show as well. 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do better Topics Covered 00:00 Intro 00:49 9k email subscribers… 350 downloads 02:41 How listeners choose what content to engage 04:50 The role of 'Jobs to Be Done' in podcasting 11:32 Why our audiences are tuning us out experiment 15:30 Understanding your Total Addressable Market 18:32 Strategies for retaining podcast listeners 21:24 Earning the right to long term listeners 26:28 Breaking down our casual listeners repsonse data 29:01 The challenges of creating career-adjacent content 30:16 Creative ideas to engage more listeners 33:36 What listeners like about our titles and descriptions 37:13 Using feedback to guide your content strategy 41:50 Why non-listeners choose not to listen 44:06 How to break through to non-listeners 49:43 How we’re incorporating this feedback ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ Resources Check out our full audience survey data Walkthrough: How to replicate this survey for your show Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2023 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback Complete the 2025 Podcast Marketing Trends survey and enter to win from one of 30 podcast marketing trainings worth a total of almost $16k.…

Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

1
6 Storytelling Principles to Hook & Retain Listeners (That Apply to Every Show) 1:10:21

47 weeks 전1:10:21

나중에 재생

리스트

1:10:21

They’re not always obvious, but the elements of storytelling are at the heart of every great episode. This is as true for interview and solo shows as it is for narrative. For comedy & fiction as it is for business. And in this episode, with the help of a special guest, we’re breaking down the core principles of storytelling and how to incorporate them into your show. 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do better Topics Covered 0:00 A new podcast growth experiment 3:21 Introducing Sound Judgment 6:24 Crafting your show’s Sound Vision 16:06 Structuring your episodes for impact & retention 18:54 Thinking in scenes 23:20 Surprise: The unexpected emotion behind all great podcast episodes 35:42 Why specifics are the key to unlocking memorability and emotion 40:20 Our analysis of the Sound Judgment episode 42:17 Digging deeper into defining your sound vision 47:35 How we use scenes to structure this show 51:33 How to incorporate surprise & suspense into your episodes 58:47 How to be a more specific (and thus, better) interviewer 1:01:52 The elements of a fantastic cross-promotion pitch ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ Resource Listen & Subscribe to Sound Judgment The Story Grid YouTube: Brandon McNulty On Being Wild Boys Famous & Gravy Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2023 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback Complete the 2025 Podcast Marketing Trends survey and enter to win from one of 30 podcast marketing trainings worth a total of almost $16k.…

Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

1
The 10k Timeline: How Long It Takes to Reach 10k dl/ep (& How to Accelerate the Process) 1:03:37

48 weeks 전1:03:37

나중에 재생

리스트

1:03:37

We all know success doesn’t happen overnight. But what does the data say about how long it takes to reach 1k… or 10k downloads per episode? Podcasting is inherently a slow-growth medium. Without a central discovery system offering the potential for virality, growing a podcast is a long game of slow, steady, incremental growth that compounds over time. But while you might expect growth to be somewhat slow when you start out, how long should it take before it speeds up? In this episode, we’re breaking down what the data says about how long it takes the typical show to reach the 1k and 10k milestones, the factors that influence those timelines, and what you can do to accelerate the process. 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do better Topics Covered 00:00 Intro 00:59 Podcast growth lessons from Warren Buffett 05:00 When typical shows hit the 1k & 10k dl/ep milestones 10:36 How experience affects a show’s growth rate 15:21 What everyone gets wrong about consistency in podcasting 26:16 The powerful compounding of relationships 31:33 Stacking micro-improvements to your show with every episode 35:26 Strategies for navigating (and avoiding) creative burnout 38:28 Building your transferable skill set 44:22 Our personal stories of creative compounding that have got us here 56:12 The impact of mentorship and constructive critique ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ Resource Mike Birbiglia’s Podcast, *Working It Out* Build and Launch , Past Project by Justin Jackson Mega Maker , Project by Justin Jackson Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2023 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback Complete the 2025 Podcast Marketing Trends survey and enter to win from one of 30 podcast marketing trainings worth a total of almost $16k.…

Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

1
3 Creative Decisions That Dictate Your Show's Success… or Failure 53:06

49 weeks 전53:06

나중에 재생

리스트

53:06

How long should your episodes be? What’s the best format for growth? Plus... the single most important decision you can make if you want to grow. Before you launch a new show, you have to make a number of creative decisions that set the course of your show. Will you do an interview, solo, or co-hosted show? How long should your episodes be? How often will you release new episodes? And who is this actually for? These structural decisions tend to get made once, sometimes without much thoughts… but they cast a long shadow over the growth potential of your show forever. So how do you ensure you’re making decisions that align with your goals and give you the best chance at success? 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do better Topics Covered 00:00 Intro 00:53 How much does a podcast's structure matter in terms of its success? 03:26 Breaking down our recent episode length experiment 10:12 A better question than “how long should my episodes be?” 19:03 Which show format is best for growth? 23:48 The impact of podcast format for success and audience growth 25:22 What makes for a great interview show? 25:43 The art of crafting compelling interview shows 29:45 What makes for a great solo podcast? 33:31 What makes a great co-hosted show? 37:01 How we would design a show to get to 50k downloads/episode ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ Resources Akimbo You're Wrong About How I Write Essay - Hide Your Work Tanner Campbell - Practical Stoicism Pod Save America podcast All In podcast Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2023 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback Complete the 2025 Podcast Marketing Trends survey and enter to win from one of 30 podcast marketing trainings worth a total of almost $16k.…

Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

1
80/20 Podcast Marketing: Turn Your Limited Time Into Maximum Growth 47:47

50 weeks 전47:47

나중에 재생

리스트

47:47

Most podcasters waste their time on these tasks that will never lead to growth. Are you? Producing a regular podcast is one of the most grueling, time-intensive forms of content creation in existence. But what if 80% of the time you’re currently spending on your show isn’t actually contributing to growth? In other words, what if you could get the same results while spending drastically less time on your show? Or, what if you were to redirect that time towards higher leverage activities that actually did move the needle for growth? 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do better Topics Covered 00:00 Intro 02:13 Breaking Down the Numbers: Data on high-growth show time spends 08:39 What stood out from the categories of growth in the data? 11:19 Where to spend time when you’re first starting your show 19:18 Finding opportunities to improve your show in your daily life 20:48 Where to spend your time once your show has traction 29:00 Time-sucking tasks to ignore or eliminate 40:21 The ultimate amplifier of every hour you spend on your show 42:37 How much time are you spending on your show each week? ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ Resources David Perrell: How I Write Podcast Chat GPT Everyone Hates Marketers Ira Glass Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2023 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback Complete the 2025 Podcast Marketing Trends survey and enter to win from one of 30 podcast marketing trainings worth a total of almost $16k.…

Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

1
How We'd Spend $500/$2,500/$10,000 to Grow Our Podcast (& the Lessons You Can Apply to Any Budget) 1:05:22

51 weeks 전1:05:22

나중에 재생

리스트

1:05:22

How to get the best ROI on your podcast production and marketing budget to maximize growth… whether it’s $100 or $10,000 per month. You’re probably pretty confident that if you had more money to spend on your podcast, you’d be able to grow it faster. But have you ever stopped to think about how you would spend it to get the greatest ROI? Should you buy ads? Invest in better gear? Hire an editor or assistant? In this episode, we break down our takes on where your podcast budget is best spent in order to grow the fastest. 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do better Topics Covered 00:00 Could we grow faster if we had more budget? 02:47 How much the average podcast spends on production & marketing 06:41 How much high-growth shows allocate to marketing 08:11 How we’d spend $500/month to grow 15:23 How we’d spend $2,500/mo to grow 27:23 How to figure out what brought people to your show 31:00 How we’d spend $10,000/mo to grow 38:03 Understanding your brand 50:24 Running retargeting ads to your podcast 52:33 How we’d grow our podcast with zero budget ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ Resources Descript ConvertKit Cast Magic Calendly Zapier Chartable Linkfire Figma Canva Pro Complete the Podcast Marketing Trends 2024 Survey Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2023 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback Complete the 2025 Podcast Marketing Trends survey and enter to win from one of 30 podcast marketing trainings worth a total of almost $16k.…

Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

1
3 (Non-Social) Marketing Channels High-Growth Shows Use to 2x Their Audience 1:02:21

52 weeks 전1:02:21

나중에 재생

리스트

1:02:21

Everyone loves to talk about podcasting's so-called "Discoverability Problem". But does it actually exist? And if not, what are the marketing channels you as a creator can tap into to get your show in front of more of your ideal listeners? In this episode, we break down three types of listener acquisition channels and how you can leverage them to grow your show... without social media and without a discovery algorithm. 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do better Topics Covered 00:54 Does the Podcast Discoverability Problem actually exist? 04:49 What the data shows about the effectiveness of various marketing channels 08:37 Writing is often a strong indicator of success in podcasting 11:18 How to pick the right marketing channel for you 12:06 The three types of marketing channels at your disposal 15:36 Owned media: The low-hanging fruit for many creators 24:14 What most podcasters get wrong about growth through collaborations 37:01 When is the right time to start paid listener acquisition? 46:34 How to kickstart word-of-mouth growth? 52:47 Your homework for this episode ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ Resources Famous & Gravy Podcast Allies Answer The Public PodRoll Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2023 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days Connect with Jeremy on Twitter | LinkedIn Connect with Justin on Twitter | LinkedIn ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback Complete the 2025 Podcast Marketing Trends survey and enter to win from one of 30 podcast marketing trainings worth a total of almost $16k.…

Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

1
Does Social Media Actually Grow Your Podcast Audience? (& If Not, What Are Your Other Options?) 56:47

1 year 전56:47

나중에 재생

리스트

56:47

What everyone gets wrong about using social media to grow your podcast, and what you should be doing instead. There might be no more common question in podcasting than: “How do I get more listeners”. And there might be no more common answer than, “Be active on social media.” The result is that social media is by far the most popular marketing channel used by podcasters to (at least try to) get more listeners and grow their shows. But does it actually work? And if it does, how, exactly? In this episode, we explore the potential benefits of social media for podcasters, how to use it effectively to grow your show and your brand, and why social media might actually be a more effective growth channel than it appears on the surface. 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do better Topics Covered 0:00 Intro 01:02 How many podcast listeners does 40,000 X (Twitter) followers get you in 2024? 05:57 Non-podcast-growth reasons to be active on social media 08:06 Understand why you're using each platform 17:47 Which platform should you be on to promote your podcast? 26:34 The "Buyer's Journey" of Podcast Listener Acquisition 27:24 Why social media is probably getting you listeners without you even knowing 35:10 The double-edge sword of building your platform reputation 38:45 Non-social media growth channels 47:09 Key takeaways from this episode ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ Resources Darknet Diaries How I Write Podcast Jay Clouse Never Post Podcast Derek Sivers Complete the Podcast Marketing Trends 2024 Survey Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2023 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback Complete the 2025 Podcast Marketing Trends survey and enter to win from one of 30 podcast marketing trainings worth a total of almost $16k.…

Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

1
Two Hard to Spot (But Very Real) Problems Suffocating Your Podcast's Growth 38:47

1 year 전38:47

나중에 재생

리스트

38:47

Imagine if you could interview 500 podcasters, separate out the ones that doubled their audience over the previous year, and ask them point blank what they did to get that result. Well, that's exactly what we did, and in this episode, we're sharing what we found. Specifically, we looked into the Podcast Marketing Survey submissions of the 15 highest-growth shows, shows that had grown anywhere from 100%–400% over the previous year, and dug into their response to the question: "What's the thing that has had the single biggest impact on growth in the past year." They're answers, and the trend they hint at, might surprise you. 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do better Topics Covered 1:15 What is the average month-over-month growth rate for podcasts? 6:11 The most-impactful tactics employed by high-growth shows 10:49 Finding Podcast-Market Fit for your show 14:30 The Content-Art Spectrum 19:32 Why reducing listener churn is just as important as attracting new listeners 22:01 Practical takeaways to increase your monthly growth rate ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ Resources Podcast Audience Survey Template How to Run a Podcast Audience Survey Linkfire Chartable How Acquired Grew Their Podcast Acquired Podcast Wait But Why The Smash or Pass Test The Content-Art Spectrum: How to Identify, Find & Research Your Ideal Listeners Complete the Podcast Marketing Trends 2024 Survey Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2023 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback Complete the 2025 Podcast Marketing Trends survey and enter to win from one of 30 podcast marketing trainings worth a total of almost $16k.…