The $8M Podcast Formula for B2B Firms to Convert Ideal Guests into Clients with Kevin Daisey

Podcast Gurus: Interviews on Podcasting, Podcast Growth, Podcast Marketing, Content Strategy & PR

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of the Podcast Gurus, we dive deep into the power of podcasting for business growth, particularly in the B2B sector. Kevin Daisey, the mastermind behind Array Digital, Rival Digital, and the Managing Partners Podcast, shares insights on how he leverages podcasting not just as a content medium but as a powerful relationship-building tool that drives both client engagement and business success.

Kevin, who has hosted over 1,300 podcast episodes, gives valuable advice on how to strategically use podcasts to connect with ideal clients, create valuable content, and ultimately turn listeners into clients. In this conversation, he discusses the Managing Partners Podcast, which focuses on the intersection of law and business. Kevin emphasizes the importance of having a clear niche, engaging guests authentically, and converting listeners into clients through trust and value.

What You’ll Learn in This Episode:

• Why podcasting is a unique and effective tool for B2B lead generation.
• How to structure your podcast to build relationships with ideal clients and industry influencers.
• The process of converting podcast guests into potential clients and partners.
• Tips on creating high-quality, engaging content that attracts the right audience.
• Practical advice for anyone starting a podcast, including a strategy for finding guests and managing guest relationships.

Episode Breakdown with Timestamps:

[00:00] Kevin introduces his business and podcasts as key to success.

[05:29] Kevin reflects on the mindset shift when realizing people were listening.

[08:33] Kevin explains how he attracts high-profile guests for the podcast.

[11:43] How to convert podcast guests into clients or partners.

[18:35] Kevin talks about helping new or struggling law firms through the podcast.

[22:01] The process of getting five-star reviews from podcast guests.

[34:01] Kevin explains his process for scheduling podcast interviews.

[36:23] The value of starting a podcast even without perfect equipment.

Follow Kevin Daisey:

• LinkedIn: https://www.linkedin.com/in/kevindaisey/
• Twitter: https://x.com/kevindaisey
• Array Digital: https://thisisarray.com/
• Rival Digital: https://www.linkedin.com/company/rival-digital/
• Managing Partners Podcast: https://thisisarray.com/managing-partners-podcast/

Follow Hussam & Guillaume:

• Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/
• Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/
• Gha Marketing Website: https://ghapodcast.com/

Follow us on our Social Media:

• LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
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