How Lawyers Can Build Credibility and Grow Practices through Podcasting with J. Craig Williams

Podcast Gurus: Interviews on Podcasting, Podcast Growth, Podcast Marketing, Content Strategy & PR

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In this episode of Podcast Gurus, we're joined by J. Craig Williams, a renowned trial lawyer, founder of The Williams Law Corporation, and host of the legal podcast Lawyer 2 Lawyer. Craig shares his journey from starting his own law firm to launching and growing one of the longest-running legal podcasts. He takes us behind the scenes of his podcasting experience, offering valuable insights on co-hosting dynamics, podcasting longevity, and how the medium has helped establish his credibility in both law and broadcasting.

In this conversation, Craig discusses his experience transitioning from co-hosting to solo hosting, the challenges of maintaining a podcast for two decades, and the significance of establishing authority through podcasting. He also opens up about the evolution of podcast networks and why being consistent and curious are key to podcast success.

Whether you're a lawyer, a podcaster, or someone simply curious about the impact of podcasting, Craig’s story is filled with inspiration and actionable insights.

What You’ll Learn in This Episode:

• How Craig's background in law and broadcasting influenced his podcasting journey.
• The importance of consistency and curiosity in podcasting.
• Why podcast networks were a game-changer in Craig’s early podcasting days.
• The challenges of transitioning from co-hosting to solo hosting.
• How podcasting has built Craig's professional credibility and expanded his network.

Episode Breakdown with Timestamps:

[00:00] Introduction: Craig’s Love for Solo Hosting

[01:36] The Origin of Lawyer 2 Lawyer Podcast

[03:17] Co-Hosting vs. Solo Hosting: The Dynamics

[06:13] Why Craig Chose a Podcast Network

[09:10] The Challenges of Managing a Law Firm and a Podcast

[11:20] The Evolution of Podcast Networks

[13:33] The Power of Consistency and Curiosity in Podcasting

[17:02] How Podcasting Has Helped Build Craig’s Legal Career

[22:07] What Keeps Craig Going After 20 Years of Podcasting?

[24:57] The Key to Longevity in Podcasting: Staying Current

[33:45] Craig’s Final Thoughts on Podcasting and Lawyering

Follow J. Craig Williams:

• J. Craig Williams: https://www.linkedin.com/in/jcraigwilliams/
• The Williams Law Corporation: https://wlc-legal.com/
• Lawyer 2 Lawyer Podcast: https://legaltalknetwork.com/podcasts/lawyer-2-lawyer/

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• Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/
• Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/
• Gha Marketing Website: https://ghapodcast.com/

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