Jobs-based sales automation with Isaac Ware at UserGems

Pipeline Meeting - Marketing Podcast About Sales

Intro CRM and Harris Kenny at Intro CRM에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Intro CRM and Harris Kenny at Intro CRM 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

1+ y ago 14:57

MP3•에피소드 홈

What if you could automate prospecting efforts for your sales team? UserGems' approach is based on jobs-based changes. Isaac Ware joins to share more.

Isaac has an extensive background in marketing and demand gen, working in a wide range of industries and spanning both agency and in-house. He's bringing all that experience to help grow UserGems.

They're taking novel approaches to help identify and create opportunities for their sales team that any B2B marketer can learn from. Think post-demo ABM-like paid media. Things like generating net new opportunities based on job changes. And even influencing buying committees.

Jump ahead with the following chapter markers:

(00:00) - Pipeline Meeting Intro
(00:28) - Paid media approach
(02:22) - Contact enrichment
(03:30) - Fully automated campaigns
(05:10) - Sales enablement
(07:17) - Workflows
(07:55) - Alternatives
(09:11) - Guaranteeing ROI
(10:19) - Use cases
(12:58) - Customer success
(13:48) - Following Isaac Ware
(14:42) - Pipline Meeting Outro

Find Isaac Ware on LinkedIn: https://www.linkedin.com/in/isaac-ware/

Learn more about UserGems: https://www.usergems.com/

51 에피소드

#Business #Sales #Marketing #Intro CRM #Harris Kenny at Intro CRM