558: Kim Kuhlman – How to leverage high end products for larger photography sales

PhotoBizX The Ultimate Wedding and Portrait Photography Business Podcast

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Kim Kulman of www.chiledogphoto.com and I have been exchanging emails since the launch of the recent AI Course with Brianna Shrader.

In the emails, we discussed AI and its implications for the photography business — in particular, SEO, blog post creation, recording client calls over Zoom, and using Otter.ai to create transcripts of the conversations and summarise them.

We also talked about her taking on a new photography business coach, which led to a $18K sale (she still can’t believe it), which was 6X her highest sale to date.

Regarding her business, she's a pet photographer based in Utah, USA.

Kim is also the Founder and CEO of Blue Sky Digital Strategy. This small digital agency specialises in WordPress website design, security, hosting, search engine optimisation, content and email marketing, and social media management for small businesses.

In this interview, Kim shares how she was able to leverage high-end products for larger photography sales after working with her photography business coach, Karinda Kinsler.

Here's some more of what we covered in the interview:

• Kim shares her $18,000 sale success story
• Learn how Kim enlisted the help of a business coach to elevate her business from a mere hobby to a successful income generator
• Kim's remarkable journey to doubling revenue in just two years
• Successful in-person marketing at farmers' markets and silent auctions, resulting in big sales
• Marketing struggles and overcoming introversion, revealing the importance of building relationships and consistent marketing efforts
• Discover how Kim's charitable gesture resulted in a significant boost in sales
• How to leverage high-end products to justify premium pricing
• Mastering pricing, marketing, and balancing artistry with technical skill
• Learn how AI tools revolutionized Kim's editing process, paving the way for stunning imagery and enhanced business operations
• Leveraging AI for client discovery calls in veterinary marketing
• Insights into Kim's client management techniques, from planning sessions to fee structures, giveaways, and identifying luxury markets for business expansion
• Kim's ambitious growth plans and aiming to elevate her client base and revenue to new heights this year.

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What is your big takeaway?

Following this interview, I’d love to know if you're taking anything from what Kim shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.

If you have any questions I missed or a specific question you’d like to ask Kim or if you want to say thanks for coming on the show, feel free to add them in the comments area below.

iTunes Reviews and Shout-outs

I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!

Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​

Here are the latest reviews…

★★★★★ Priceless Podcast

Via Google by Homestead, Pensilvania portrait photographer Trevor Yannayon, in the USA on March 4th, 2024.

An absolutely priceless podcast for anyone who wants to level up their success as a photographer, no matter if you are running a side gig or looking to go all-in.

Go premium, and get those goals faster.

★★★★★ I Listen Every Week!

Via Google by Hondenfotograaf Rotterdam (dog photographer in English ) Kim Jongen in The Netherlands on March 19th, 2024.

I listen every week to Andrew's podcast and there is sooo much to learn from! Whatever niche you're in, this is the podcast you don't want to miss!

Keep up the good work!

Greetings from The Netherlands,

Kim

Links to people, places and things mentioned in this episode:

Kim Kuhlman Website

Chile Dog Photography on Instagram

Chile Dog Photography on Facebook

Blue Sky Digital Strategy on Facebook

Kim Kuhlman on LinkedIn

Episode 524: Alex Cearns – Photography business rules for success and profit

Episode 136: Bernie Griffiths – A Challenge for You to Book More Portrait Photography Sessions

Episode 448: Megan DiPiero – Go high end with your photography business or get ready to fail

Karinda Kinsler – Master Your Mind & Money

Thank you!

Thanks again for listening, and to Kim for coming on and sharing some of her successes, the details of her big win, and how she is growing her dog photography business by diversifying her marketing, introducing high-end products, and leveraging AI.

That’s it for me this week; I hope everything is going well for you in life and business!

Thanks, and speak soon
Andrew

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