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Stephen Akhterov | Breaking Down Multi-Touch Marketing
Manage episode 316663013 series 3262645
Steffen Horst에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Steffen Horst 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
On this week’s episode of Performance Delivered, we speak with Stephen Akhterov, CEO of Something About Marketing, an agency that helps SMBs grow with personalized marketing strategies. Stephen’s area of expertise lies in social media strategy, PPC advertising, content marketing, SEO, website development, and most importantly, branding.
Stephen says, “We want to take people through a process that we know works. It starts with awareness, getting them to know your product, then we get more specific on how they would use the product, then we make sure to throw them some kind of conversion to show them why people just like them are purchasing this product. So, we determine what channel or what specific ad gets them to close the deal, but, it's important to know how you led them up to that point.”
We chat about Stephen’s journey to founding Something About Marketing, as well as:
- Multi-touch marketing and the benefits of utilizing multiple channels
- Visualizing the impact of different channels within your sales funnel
- Determining the most appropriate attribution model for your marketing campaign
- Fine-tuning your target audience
- And more
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