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Jeff Rosenblum | The Client That Will Transform Your Business
Manage episode 316663074 series 3262645
Steffen Horst에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Steffen Horst 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Jeff Rosenblum, founding partner of digital marketing agency Questus, has a unique perspective on the industry. His agency’s fortunes rose in the Dot-Com Era. But they survived the crash and came out stronger on the other side with lessons learned that guide their work to this day with companies like Apple, Suzuki, General Mills, and more.
He knows that most companies waste the vast majority of their marketing dollars as they try to make something stick. His approach: combine creativity and data to create targeted marketing that benefits brands and empowers audiences.
We talk about…
- Competing as a small firm against the world’s biggest marketing agencies
- Turning customers into evangelists
- Using the Fair Price Matrix to always get paid what you deserve
- When you should say no thanks to a prospective client
- And more
226 에피소드
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