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Chris Raniere | Two Digital Marketing Trends to Watch
Manage episode 316663073 series 3262645
Steffen Horst에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Steffen Horst 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Chris Raniere, founder and president of San Francisco-based digital marketing agency 46Mile, has seen a lot since his days at early search engine Ask Jeeves and other companies of that era.
One thing that has remained a constant is that many clients don’t understand the value of the work agencies do in paid search and other marketing channels and, as a result, try to lowball them when it comes to fees.
Chris has little patience for that attitude and explains how he deals with potential clients who want to pay as little as possible, as well as…
- Why you shouldn’t do RFPs – with one exception
- Where large regional brands are moving their marketing efforts
- When you shouldn’t back down on price
- How to show a client you’re worth a higher fee than the competition
- And more
226 에피소드
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