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Eric Bandholz | Building a Business With Community
Manage episode 316663053 series 3262645
Steffen Horst에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Steffen Horst 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Eric Bandholz, founder and creative director of Beardbrand, doesn’t just sell men’s grooming products. He gives his customers confidence, a feeling of well-being, and a sense of community.
That’s what every brand should do. Unfortunately too many are just customers and transactions. We talk about how Eric and his partners have built an engaged community of followers using social media and other channels.
This tactic has enabled Eric and his partners to see steady growth, without outside investment. It’s a true bootstrapped ecommerce business.
Tune in to find out…
- Overcoming the biggest hurdles of a bootstrapped business
- The “Top Grading” process for hiring the best candidates
- How to “talk” to your prospects… so they don’t feel like they’re being sold
- Creating a company culture based on your core values – and getting buy in from employees
- And more
226 에피소드
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