Brad Moss | The Key to a 20% Amazon Sales Jump

Performance Delivered

Brad Moss, CEO of Product Labs, and I continue our conversation about Amazon advertising. If you haven’t checked out our previous podcast on the topic, check out Part 1 here.

This time we talk about how companies can start selling on Amazon – and what contemporary methods they need to utilize to be successful. One of the first things is to set up an effective keyword strategy... and even consider some paid ads.

But this is a whole different ballgame than how you’ve done that sort of thing on Google. Brad talks about what metrics Amazon is looking for which can place you on top of your category.

We chat about conversion rate – what happens once you get people to your product page. As it turns out, here are four key parts of that page that impact this metric. And Brad also gives us the low down on the broader display ad system inside Amazon – which offers ads spots in many places you wouldn’t think about…

Tune in to get all the details on that, as well as…

• The four parts of your Amazon product page that influence conversion rate
• What you don’t want to do with keywords on your Amazon product listing
• The metric for Amazon sales too many people are focused on… but should forget about
• The KPIs that matter when selling on Amazon
• Up to date methods to place in the top rankings and significantly boost conversions