Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Welcome. You can find here deep relaxation recordings which I use in hypnosis, and which my clients use to reinforce their healing process. If you are new to trance and deep relaxation, you might want to begin with short meditation sessions to empower your positive mindset, improve a chemical balance in your brain and heal your body. When you are further in the journey, you can use deep relaxations and self hypnosis recording. I hope you find them helpful. For more information visit pattimhypnotherapy.com
Welcome. You can find here deep relaxation recordings which I use in hypnosis, and which my clients use to reinforce their healing process. If you are new to trance and deep relaxation, you might want to begin with short meditation sessions to empower your positive mindset, improve a chemical balance in your brain and heal your body. When you are further in the journey, you can use deep relaxations and self hypnosis recording. I hope you find them helpful. For more information visit pattimhypnotherapy.com
If you struggle to relax, there is a lot on your mind, you find yourself always on the go, you are in a doing mode all the time; and for that reason you struggle to sleep, this is a perfect recording for you. DO NOT listen to this when driving, caring for someone or operating machinery.
As we are approaching a spiritual season I wanted to share a beautiful story with you about letting go and offer a healing exercise to support you on the process of emotional transformation. It is something you can use a one of episode, or to use on regular basis to help you stay grounded, connected with your body and seek positive outlook on life. I hope you enjoy it. :) If you would like to book a 1:1 session with me visit my website www.pattimhypnotherapy.com…
As we all experience sense of rush, uncertainty in a change when we transition from summer to autumn, I wanted to share with you a 15 min grounding exercise. It is a quick relaxation to give you a sense of calm, connect and feeling present in a moment. I hope you enjoy it. Warmest, Patti
This recording was customised for my client wishing to be transported to an Italian city. It helps you to transport to a quiet sanctuary of a Mediterranean city where you find comfort and control. With permission of my client I am sharing it with a wider community. For personalised relaxation email pattimhypnotherapy@gmail.com…
Hi, this is a quick note from Patti to help you understand how hypnotherapy can help you get discover your best version of yourself through hypnotherapy.
This is a quick meditation language pattern which talks to your subconscious, resetting your habits, motivating healthy behaviours and cultivating resilience and perseverance.
This is over 30 min of language patterns used in hypnosis to help you relax, find inner balance and find the special place inside you where you feel, calm, secure and hopeful.
This recording will help you overcome a nagging feeling that you live somebody else’s life. It will help you to visualise what small changes you make to live your own life.
All of us have times when we got lost in providing, being there for others and putting ourselves last. This little recording will help you to reconnect with yourself, find some hope and a breakthrough. Enjoy.
We all have days when we wake up in the morning, it is grey or rainy outside and we are struggling to find a motivation to keep going. This 7 min recording will help you to shift your mindset and find something to look forward to that day. I hope it is the boost of support you need today and it will help you to get through the day.…