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Digital Debrief: Building your freelance brand
Manage episode 286431931 series 2887669
Fiona Thomas에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Fiona Thomas 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode, I’m going to be sharing my thoughts on how to build your brand online as a freelancer. So what is branding? Personally, I used to think it was just all about graphic design, you know, having a snazzy logo and some pretty colours and fonts on your website. But it’s so much more than that, which quite frankly means it takes a lot of work and it’s something that is constantly evolving as your business grows.
As author Seth Godin neatly puts it: ‘A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.’
SHOW NOTES
Out of Office is available on eBook June 17th and in print October 1st.
My book https://amzn.to/3aefjNR
Check out my sponsor www.getdinghy.com
My website www.fionalikestoblog.com
Follow me on Instagram https://www.instagram.com/fionalikestoblog/
Music by https://danosongs.com/
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