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OTT Exec Podcast S4 E6: Scott Apgar, SVP Advertising, SeaChange International
Manage episode 402440509 series 3419948
Brian Mahony에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Brian Mahony 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
1) Scott's career background starting with device drivers at Digital Equipment Corporation (DEC); 2) Current role leading SeaChange's advertising team; 3) SeaChange's end-to-end streaming platform; 4) Advertising solutions including pre-roll, mid-roll, post-roll and creating custom FAST channels on the fly; 5) Innovations such as side-by-side advertising, clickable events, and QR codes; 6) Trade-offs of server side vs. client side advertising solutions (or both); 7) Role of big data to match ad inventory to user behavior; 8) Scott's 22-year support of the Pan-Mass Challenge (192 mile bike ride) to benefit cancer research. PMC this year will hit the milestone of $1 billion raised for cancer research.
Also watch on YouTube: https://www.youtube.com/@ottexecutive
37 에피소드
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