))
11 Common Branding Mistakes Entrepreneurs and Startups Make
Manage episode 432932615 series 2922581
Brett Ingram에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Brett Ingram 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube
Summary
Brett Ingram delves into the critical pitfalls that startups and entrepreneurs often encounter with branding. Emphasizing the newfound importance of branding for small businesses in the digital age, Brett outlines 11 key mistakes, from inconsistency across branding elements and disregarding guidelines across channels, to underestimating the value of strong brand identity and overcomplicating the brand message. He also discusses the significance of understanding the target audience, avoiding excessive focus on trends, choosing an engaging name, and the power of storytelling over mere features. Brett concludes by stressing the necessity of customer feedback in refining and strengthening one's brand for long-term success.
Chapters
00:00 Introduction to Branding Mistakes
00:28 The Evolution of Branding
04:08 Importance of Consistency
06:56 Branding Across Channels
08:19 Value of Strong Brand Identity
09:38 Simplifying the Brand Message
13:43 Understanding Your Target Audience
16:02 Avoiding Trends and Cleverness
17:20 Choosing the Right Name
18:28 Visual Identity Matters
19:14 Originality Over Imitation
19:52 Storytelling in Branding
21:04 Listening to Customer Feedback
22:05 Conclusion and Takeaways
#branding #entrepreneurshippodcast #entrepreneurship #solopreneur #successmindset #believeinyourself #businesslessons #entrepreneur #worklifebalance #successhabits #digitalbusiness #personaldevelopment #successhacks #businesslessons #lifelessons #success #entrepreneurslife #entrepreneurialmindset #entrepreneurtips #entrepreneurmind #entrepreneurmotivation #optyoumize #brettingram #digitalmarketing #onlinemarketing #digitalmarketer #entrepreneurpodcast
343 에피소드
공유
