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Trudi Chest - Strategies to Enhance Eye Care Business Visibility
Manage episode 399851163 series 3527004
Peter Precht에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Peter Precht 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Trudi Charest is a seasoned professional in the eye care industry, with a lifetime of experience and a passion for paying it forward. She is set to be a keynote speaker at the Ira Rourke and is excited about the new concept in the industry, spearheaded by eyewear designer Stephen Fournier and business guru Charlene Nichols.
Together, they discussed the significance of personal and business digital branding in the optical industry and the exciting developments in the upcoming Eyewear Artwalk event. Get ready to uncover valuable insights and actionable strategies to enhance your business's profitability and visibility in the digital space.
Key Takeaways:
- Embrace personal branding.
- Utilize digital channels.
- Evolve with the digital age.
Connect with Trudi Charest:
LinkedIn: https://www.linkedin.com/in/trudicharest/
Website: https://thedigitalsalesrep.com/
Eyewear Artwalk: https://www.eyewearartwalk.com/
Timestamps
00:00 Eyewear Artwalk: immersive, local, unique event experience.
05:37 Specializes in digital branding for ECPs.
07:25 Personal story connects digital & patient care evolution.
11:06 Book on personal branding and digital outreach.
14:31 Book discusses successful digital marketing through 4 channels.
19:26 Teaching concepts of book to sales reps.
23:35 Optometrists not optimizing LinkedIn, impacting appointments.
27:05 Camera presence creates your personal brand identity.
29:18 Millennials influenced by social media, branding important.
31:40 Sharing personal stories fosters brand connection and relatability.
37:23 Engaging discussion highlights key actionable advice.
37:59 Thank you for listening to Optometry Profits.
Talk with Peter Precht: www.eyecclearly.com
15 에피소드
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