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Ben Goodey on Algorithm Updates, AI Content, and Bottom-of-Funnel Strategies
Manage episode 411708176 series 3484010
ContainIQ, Inc. d/b/a Positional and Nate Matherson에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 ContainIQ, Inc. d/b/a Positional and Nate Matherson 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Join Nate Matherson as he sits down with Ben Goodey for the 45th episode of the Optimize podcast. Ben is the brain behind Goodey Marketing and the creator of the “How the f*ck” platform for SEO enthusiasts. In this episode, they dive into recent SEO turbulence, discussing algorithm updates, crafting effective bottom-of-funnel content, and the impact of LinkedIn on content marketing. Ben stumbled into the SEO world after initially eyeing a career in finance. He quickly recognized the potency of SEO in driving consistent, quality leads. He shares his journey from his accidental entry into marketing at a startup to developing his own SEO playbook, which he now applies to help SaaS and B2B brands thrive online. Ben stresses the importance of directly addressing user intent and providing clear, actionable insights in content creation. They also tackle the tricky business of navigating competitive SEO landscapes, like creating "best of" lists highlighting a brand’s unique strengths without disparaging competitors. Ben and Nate dissect the ongoing SEO challenges, like the flood of AI-generated content and the need for marketers to prioritize quality to stay ahead. They touch on the struggle for smaller players in an SEO game increasingly dominated by a few dominant websites and the dynamics between Google and platforms like Reddit. Closing the episode is our popular lightning round of questions!
Learn More About Ben Goodey
LinkedIn: https://uk.linkedin.com/in/benjamingoodey
Twitter: https://twitter.com/BenGoodey
How The F*ck: https://www.thefxck.com/
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