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The Future of Retail: Bridging the Gap Between Digital and Physical Shopping with Raghav Sharma, co-founder of Perfitly
Manage episode 374327109 series 3407000
Tim Rowe에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Tim Rowe 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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In this episode, Tim Rowe, Host of OOH Insider and Raghav Sharma, Founder of Perfitly discuss the importance of retail and the challenges faced by e-commerce brands.
They highlight the significant ad spend on retail media networks and the dominance of brick-and-mortar stores in global retail sales.
Did you know that more than 80% of purchases are made in brick-and-mortar stores?
And that trend is only growing 📈
Tim and Raghav explore ways to create more engagement in physical settings and bridge the gap between digital and physical shopping experiences.
Tune in to learn how to connect with customers and become their trusted guide in the retail journey.
Want to learn more about Placer.ai and schedule a personal demo together?
Send me an email at tim@theoohinsider.com
And be sure to connect with Raghav at raghav.sharma@perfitly.com and learn more at Perfitly.com
Key Moments:
[00:04:52] What does it mean to 'digitally try on clothes'?
[00:08:57] Antiquated techniques in fashion.
[00:14:05] How did digital adoption accelerate during the pandemic?
[00:19:11] What is digital garment fitting technology?
[00:22:09] Selling digital clothing in the metaverse.
[00:26:41] What is the relationship between conversion rate and shopper experience?
[00:29:39] How personalized lookbooks will change marketing.
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