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ROI At Every Touchpoint: Applying DTC Insights to the Physical Retail Space with Rae Guimond, Director of Strategy at PriceSpider
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Tim Rowe에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Tim Rowe 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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In this episode, we're joined by Rae Guimond from digital retail analytics platform - PriceSpider. In it, we discuss the changing landscape of consumer behavior and how brands can effectively reach their target audience.
We unpack the importance of understanding which marketing channels and opportunities yield the best results and explore how the post-pandemic trends have accelerated the in-store application of digital insights for retail brands.
Key Moments:
00:07:19 Consumer spending impacted by inflation.
00:18:46 How to leverage QR Codes to enhance the customer experience.
00:29:43 Real-time data optimization for ROI.
00:35:37 Consider omni-channel customer experience.
00:39:47 Integration of digital and physical for the customer.
Get the entire back catalogue of OOH Insider, since 2019 at https://www.theoohinsider.com/
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