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3 Years Later: Catching Up With Brian Rappaport, Founder of Quan Media Group, The Power of Collaboration in the Advertising Industry
Manage episode 363701041 series 3407000
Tim Rowe에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Tim Rowe 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Connect with Brian Rappaport, Founder and CEO of Quan Media Group here.
See the Lemon Perfect campaign with Jalen Hurts in their 2023 campaign.
See the Tubi campaign here.
See the Bombas campaign here.
Key Moments
Industry Growth and Drivers [00:05:19] Brian Rappaport discusses the growth of out-of-home advertising and how it is being driven by brands exploring the channel for the first time or those who are not fully educated on its potential.
Education and Collaboration [00:08:03] The use of education to enable collaboration between agencies and the importance of finding like-minded partners.
Challenges in Out-of-Home Advertising [00:10:34] Discussion on the hard questions asked during a meeting with marketers and media buyers, including out-of-home measurement and unrealistic stunts.
Out-of-Home Specialists [00:12:17] Brian praises the work of other out-of-home specialists, including Project X and Glossier, Rapport's work with the NBA, and Miss Jiff's work with Netflix and Tinder.
Measurement and ROI [00:18:12 - 00:21:38] Brian discusses the need for a universal system of measurement for out-of-home advertising and mentions various ways to measure the impact of out-of-home advertising, including brand lift studies, mobile retargeting, and cause lift analysis.
Challenges with media partner relationships [00:33:04] Brian talks about the challenges that arise when media partners reach out to clients directly, and how it affects the relationship between the agency and the client.
Programmatic Advertising and Digital Cities [00:42:45] Brian Rappaport discusses the trend of programmatic advertising and the evolution of smarter digital cities, offering more opportunities for out-of-home advertising.
Universal Out-of-Home Measurement [00:44:24] Brian Rappaport predicts the development of a universal measurement system for out-of-home advertising within the next two years.
https://www.theoohinsider.com/guests/brian-rappaport/
https://quanmediagroup.com/
Get the entire back catalogue of OOH Insider, since 2019 at https://www.theoohinsider.com/
185 에피소드
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