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Tom Buday, Brand and Marketing Professional - From Brand Essence to the Importance and Tenets of Creating a Purposeful Brand
Manage episode 403590550 series 3532733
Âme Atendre에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Âme Atendre 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
We have branding and marketing strategy on the table today. Tom Buday is a brand and marketing professional who spent thirty seven years at Nestle, ending his tenure as Global Head of Marketing and Consumer Communications in Switzerland, a role he held for twelve years. Tom also helps guide brands like Âme Atendre through brand essence exercises to help distill why a brand exists and what it aims to achieve. He joins Ashley to talk about his experience as a brand and marketing professional for brands like Purina, tools for companies to stay grounded in their essence as they grow, how brand essence can be applied personally and professionally and how purposeful brands both create value for customers and shareholders.
You can connect with Tom Bunday on Linkedin.
Links to products and topics mentioned by Ashley and Tom in today’s episode:
Link to the Crystal Tumblers gifted to Tom and offered by Âme Atendre. Use code "tom" at checkout to receive $40 off your first Set of x2 Crystal Tumblers. Offer is valid until EOD March 12th or while supplies last.
Follow On the Table with Ashley on Instagram @onthetablewithashley
On the Table with Ashley is presented by Âme Atendre, a luxury home goods and tableware brand with a mission to connect people to all that matters.
Follow Âme Atendre on Instagram @amatendre
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