Sticking to Your Story with Donna Griffit

On Brand with Nick Westergaard

Donna Griffit is a world-renowned Corporate Storyteller, pitch alchemist, and author of the bestseller Sticking to My Story. Based on 20 years of helping startups, her book and her work help founders and startups who find themselves stuck in telling their stories. We discussed all of this and more this week on the On Brand podcast.

About Donna Griffit

Donna Griffit, author of Sticking to My Story: The Alchemy Of Storytelling For Startups, is a world-renowned Corporate Storyteller and Pitch Alchemist. She has helped over 1000 startups, corporates and investors raise over one billion dollars and accelerate their sales with a personal touch and unmatched messaging savvy, in any industry, at any phase.

Episode Highlights

Wait—what is a “pitch alchemist”? I had to ask. “Taking one element and transforming it” as part of a larger brand story, Donna shared.

What inspired Donna to write Sticking to My Story? “It was a book 20 years in the making. It’s what I’ve learned along the way. Stories stick. It’s that simple.”

How gender dynamics play a role in personal branding and storytelling. “Women struggle when it comes to tooting their own horn as they’re seen as too assertive,” Donna notes. “But you have to toot your own horn.” The secret: “Back up the ‘toot’ with a fact.”

What brand has made Donna smile recently? Donna shared a story on the occasion of Microsoft's 8th year anniversary of acquiring LinkedIn, which tied back to our earlier conversation when Donna noted that you should use your LinkedIn summary to tell a story.

To learn more, please visit DonnaGriffit.com.

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Until next week, I’ll see you on the Internet!

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