The Equality Emergency with Sumran Kaul, Brand Metrics & MEFA

Off Record, On Point by The Digital Voice

For episode 2 of season 2, Julia and Kasey get candid with Sumran Kaul, Client Lead at Brand Metrics and mentor for MEFA, about the state of equality and diversity in the media industry, how he would grade it and what needs to change in 2024...

Disclaimer: When we say off the record we mean it; we often touch on sensitive issues and hard to talk about topics. The topics discussed in today’s episode are racism, prejudice, inequality and change. Please listen responsibly and find a list of resources and links below:

MIND mental health - www.mind.org.uk

Nothing About Us Without Us – Black History Month blog on the Off Record, On Point blog

MEFA (Media For All) - https://www.mediaforall.org.uk/

Bloom Network UK - https://www.bloomnetwork.uk/

Creative Equals - https://www.creativeequals.org/

Digilearning - https://digilearning.co.uk/

McKinsey Insights - https://www.mckinsey.com/featured-insights/diversity-and-inclusion/diversity-equity-and-inclusion-lighthouses-2023

About Sumran and Brand Metrics:

Sum has a background in research and strategy, starting his career at PwC, before moving onto ITV, Ofcom and then News UK. He joined Brand Metrics in 2020 to use this broad experience to help grow the business. He currently helps publishers, agencies and advertisers understand how to best understand their marketing data, with a skill in helping them deliver practical insights to make evidence-based business decisions.

Outside of day to day, Sum is an accredited work Coach and part of the Bloom Exchange cross-mentoring programme, which is aiming to break down gender divide barriers in the industry. He is also on the Leadership team and a mentor with MEFA (Media For All) - a network supporting Black, Asian & other ethnic talent and developing an initiative to raise awareness and consideration among young people in football academies about a career in the industry.

Brand Metrics provides a market-leading platform to measure brand uplift for digital ad campaigns, including display, branded content and video, even campaigns as small as 50,000 impressions, to ensure publishers have tangible proof of their value for even smaller clients. Simple and powerful, its survey-based SaaS technology calculates brand lift across four key metrics: awareness, consideration, brand preference and action intent and compares these scores against Brand Metrics’ global benchmarks, allowing full comparability from campaign to campaign. Its SaaS technology is used by over 50 global publishers including The New York Times, The Guardian, News UK, National World, The Ozone Project, Financial Times and Burda Forward, providing them with tangible proof of their site’s value.

Connect with Sumran on LinkedIn - https://www.linkedin.com/in/sumran-kaul/

Brand Metrics - https://www.brandmetrics.com/

About The Digital Voice™:

The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO!

About Off Record, On Point:

Off Record, On Point's hosts are Julia Linehan, Founder and CEO of The Digital Voice™, and Kasey Long, PR and Communications Director. Produced by Ren Bowman.

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