))
Daniel Käfer - Ooredoo Director, Facebook Country Manager DK and Author
Manage episode 278299909 series 2828050
Nicholas Burcher and Nick Burcher에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Nicholas Burcher and Nick Burcher 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Daniel Käfer is this week's Nordic Future Maker. Daniel is now based in Doha, where he works as Group Director for telecom giant Ooredoo, overseeing strategic digital marketing across a wide region. Prior to this he was Country Manager for Facebook in Denmark and he's just published a new book called 'Release the Brakes On Growth - Growth Transformation through a marketing lens.'.
Daniel and I talk for just over 20 minutes and we discuss a number of different things, focussing on how to use digital media most effectively:
- A bit about Daniel's background and what he does now
- Working in Doha vs working in the Nordic Region
- Intro to Daniel's book and the concept of Growth Transformation + how the word 'digital' scares people
- 5 trends that people need to be on top of: 1) Friction, 2) Lack of Ad Attention, 3) Artifical Intelligence, 4) Mobile first, 5) Ever increasing speed of media innovation
- Summary of Growth Transformation and how the process will never end!
Daniel's book is available on Amazon (and other sites) here: https://www.amazon.com/dp/B0874XY36Q/
Hosted on Acast. See acast.com/privacy for more information.
32 에피소드
공유
