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71- From Zero to $42 Million: Building a Franchise Empire and Leveraging Content Marketing with Brian Beers
Manage episode 445482089 series 3591759
Nikolas Hulewsky에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Nikolas Hulewsky 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Check out Brian's YouTube channel here: https://www.youtube.com/@brianbeers
Join me, Nik (https://x.com/CoFoundersNik), as I sit down with Brian Beers (https://x.com/brianbeers), a successful entrepreneur who's built a $42 million franchise empire. Recently, Brian has made a head-turning move, diving hard into content creation on YouTube. In this episode, we explore why he's making this pivot, how much he's investing in building a content team, his approach to ROI, and what his master plan looks like.
Questions this Episode Answers:
- Why did Brian Beers pivot into YouTube content creation?
- How is he structuring his content team, and what is the monthly investment?
- How does Brian evaluate the ROI on his content efforts?
- What are the key challenges and opportunities in expanding through franchising?
- How does audience-building play a role in scaling a franchise empire?
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Love it or hate it, I'd love your feedback.
Please fill out this brief survey with your opinion or send me an email at Nik@cofounders.com with your thoughts.
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This week we covered:
00:00 Highlights
00:32 Meet Brian Beers: The Entrepreneur
01:12 The Journey of Franchising
02:50 The Power of Content Creation
05:56 The Strategy Behind YouTube
10:06 The Importance of Consistency
19:05 The Compound Growth of Content Creation
19:33 Building Trust at Scale
20:09 The Power of Distribution Channels
20:35 Transitioning to Full-Time Content Creation
21:53 The Role of a Chief Operating Officer
23:26 Leveraging Special Operations Talent
26:43 Investing in Content Creation
29:44 Measuring Success in Content Growth
32:26 Balancing Business and Personal Interests
35:06 Advice for Aspiring Entrepreneurs
37:42 Conclusion and Next Steps
102 에피소드
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