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Why Molson Coors wants the big TV companies to get over themselves and collaborate more
Manage episode 336445392 series 2805892
Next in Marketing spoke with Brad Feinberg, NA VP of Media and Consumer Engagement at Molson Coors about how the beverage giant is grappling with trying to reach younger (21+) drinkers who are turning away from not just traditional TV but even live sports. Feinberg urged the biggest players in TV to make it easier to reach more targeting audiences across streaming platforms by working together- rather than leaning on proprietary data solutions.
Guest: Brad Feinberg
Host: Mike Shields
261 에피소드
Manage episode 336445392 series 2805892
Next in Marketing spoke with Brad Feinberg, NA VP of Media and Consumer Engagement at Molson Coors about how the beverage giant is grappling with trying to reach younger (21+) drinkers who are turning away from not just traditional TV but even live sports. Feinberg urged the biggest players in TV to make it easier to reach more targeting audiences across streaming platforms by working together- rather than leaning on proprietary data solutions.
Guest: Brad Feinberg
Host: Mike Shields
261 에피소드
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