Why Marketers Need to Embrace Putting Their Messages in the Hands of Creators

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Shield Strategic and Mike Shields에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Shield Strategic and Mike Shields 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

4y ago 43:34

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Ryan Stern and Alexa Tonner, co-founders of the influencer marketing agency Collectively, share why they think influencer marketing still carries a stigma in some circles, resulting in healthy creative tension between marketers and creators. They believe marketers need to get past treating influencer marketing as just another ad channel. Alexa and Ryan also discuss how brands are looking at influencer marketing through a paid media ROI lens, even as they aim to harness new forms of organic product placement and weigh in on whether they think Facebook has a shot at fostering a true creator community.

Guests: Ryan Stern and Alexa Tonner

Host: Mike Shields

Producer: Kenya Hayes

258 에피소드