How to rethink processes with your hands with Martin Hochreiter and Tobias Zucali from mkrz lab

New Process Podcast

#054 Let’s get from doing to thinking!
In this episode, I'm talking to Martin Hochreiter and Tobias Zucali, the founders of “mkrz lab” that gets people to think with their hands. Their focus is on prototyping to discover new solutions and improve processes in teams and organizations through their methodology and hands-on activities. We discover some interesting connections to the New Process Life Cycle.
We also talk about body prototyping and physical artefacts and how they can be used to really find answers to tough questions.
Today’s Guests:
Martin Hochreiter and Tobias Zucali

Martin and Tobias founded mkrz lab in 2023. mkrz lab is located in the Tabakfabrik Linz, Austria. Their mission is to get “From doing to thinking”. With mkrz lab, they also founded a hand workshop as a “making is thinking lab”, which is also named “Alternative lab for Future Skills”.
Before founding Makers Lab, Martin worked in medical informatics and automation business in various leading positions at KEBA Group. He studied Information Systems at Kepler University of Linz and is an active maker since he graduated from mechanical engineering high school.
Tobias — before founding mkrz lab — was CTO at Impact AI for about three years. Before this, he worked as UX Designer and UI Developer for various companies. He studied interior design and media art, and learned programming as an autodidact during high school. Since then, he has been involved with IT, especially in combination it with other disciplines.
You’ll learn:

• How to get from doing to thinking
• What body prototyping is and how to use it to really find answers to tough questions
• How to apply the makers methodology to the New Process Life Cycle
• How to develop a physical artifact to get people excited about your process

Learnings for New Process:

• The Maker Methodology can be applied in different phases of the New Process Life Cycle:
  Process Purpose, Process Strategy, Designing Phase, Implementation Phase, Steering Phase, Improvement Phase

I hope, you enjoy this episode of the New Process Podcast and are curious to learn more in the next episode. Hit subscribe to not miss it!
If you'd like to get the links and show notes for this episode, head to:
https://www.NewProcessLab.com/episode54

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Want to take your first steps toward a process-driven organization?
Join my free BPM Roadmap Mini Course and get practical tools, inspiring examples, and a clear structure to get started.

Sign up for free at:
NewProcessLab.com/roadmap