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PR Tips from Travel Writers
Manage episode 398368353 series 2751462
Fletcher Marketing & PR and Fletcher Marketing + PR에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Fletcher Marketing & PR and Fletcher Marketing + PR 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
On this episode of MsInterPReted, Fletcher’s director of media relations, Allison Lester, talks about travel writing, pitching and hosting media tours. We welcome two travel writers to talk about their experiences in travel writing. They provide advice and talk about the trends in the travel journalism industry.
Susan Barnes has more than 20 years of journalism experience and writes for multiple outlets including USA Today, Food and Wine, Garden and Gun, Travel + Leisure - just to name a few. She writes about travel, lifestyle, food and beverage.
Ashlee Fechino is the founder of the Happiness Function, which is a travel outlet she started to inspire happiness through travel and outdoor recreation in the U. S. She's also a nationally syndicated travel writer.
On this episode, we discuss multiple topics:
· How our guests got into travel writing and what it’s like as a career.
· The dos and don’ts of pitching travel journalists.
· What qualities make for a great press trip.
· How to get coverage in some of the travel industry’s biggest outlets.
· Trends in the rise of wellness travel.
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