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How Small Businesses Can Leverage Google and Facebook Ads for Growth | Ep. 328
Manage episode 429464980 series 3493494
Tiffany Grant에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Tiffany Grant 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this informative episode of Money Talk With Tiff, Tiffany Grant welcomes Zaid Ammari to the show. With 300+ episodes under her belt, Tiffany is thrilled to delve into the realm of digital advertising for small businesses—an untouched subject on her podcast until now!
Zaid, an expert in online advertising, divulges the essentials of setting up and running successful Google and Facebook Ads. From understanding costs, margins, and conversion rates to practical steps in creating ads, this episode is packed with indispensable insights for entrepreneurs eager to explore the vast opportunities digital ads offer.
Zaid also shares handy tools like the Google Keyword Planner and offers a free audit for listeners. Tune in to discover how to navigate the complex world of Google and Facebook Ads and maximize your business's potential!
About Our Guest
Zaid is a leading expert on data-driven digital marketing, focusing on analytics and actionable insights from data. As the founder of PPC Masterminds, he helps businesses build and run profitable data-driven digital campaigns.
Connect with Zaid
Zaid’s Website: http://ppcmasterminds.com
LinkedIn: Zaid Ammari
Connect with Tiffany
Website: https://www.moneytalkwitht.com
Facebook: Money Talk With Tiff
Twitter: @moneytalkwitht
Instagram: @moneytalkwitht
LinkedIn: Tiffany Grant
YouTube: Money Talk With Tiff
Pinterest: @moneytalkwitht
TikTok: @moneytalkwitht
Timestamps
[00:00] Assess margins, calculate ad costs, plan ahead.
[03:53] Analyze conversion rate, costs, and tools for advertising.
[08:56] Google offers keyword targeting or product uploading. Facebook's targeting options range from broad to specific. Mistake: too many or too broad campaigns.
[12:05] Invest in optimized account for higher returns.
[14:09] Facebook and Google Ads daily budgets explained.
Key Topics
- Types of Google and Facebook ads
- Importance of profit margins
- Calculating conversion rates and costs
- Setting up and tracking ads
- Budgeting for ad campaigns
- Specific targeting strategies
Additional Links & Resources
Spreadsheet for Ad Cost Calculations
Make sure to subscribe and leave a review if you enjoyed this episode! See you next time on Money Talk With Tiff!
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
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