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Applovin Tells Us Why Independent App Creators Can Expect A Windfall Of Opportunity in 2022
Manage episode 315609113 series 2909158
By the end of this year, mobile users will have downloaded nearly 140 billion new apps. The good news: That’s 10 billion more than in 2020 and 20 billion more than in 2019. The even better news: The way is clear for smaller app owners and creators to have a massive impact with apps that cater to a lucrative “long tail” of audience needs. In episode #450, our host Peggy Anne Salz catches up with Katie Jansen, Chief Marketing Officer at AppLovin, a leading marketing software company with powerful, integrated solutions for developers to grow their businesses. Apps are islands, but it doesn't have to stay that way. Katie discusses how small app companies can partner and bundle apps to reach greater audiences and shares 2022 predictions to help you grow your business. She also shares practical tips to help you achieve personal growth and networking goals. Listen in to a lively and candid conversation not to be missed!
Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
546 에피소드
Manage episode 315609113 series 2909158
By the end of this year, mobile users will have downloaded nearly 140 billion new apps. The good news: That’s 10 billion more than in 2020 and 20 billion more than in 2019. The even better news: The way is clear for smaller app owners and creators to have a massive impact with apps that cater to a lucrative “long tail” of audience needs. In episode #450, our host Peggy Anne Salz catches up with Katie Jansen, Chief Marketing Officer at AppLovin, a leading marketing software company with powerful, integrated solutions for developers to grow their businesses. Apps are islands, but it doesn't have to stay that way. Katie discusses how small app companies can partner and bundle apps to reach greater audiences and shares 2022 predictions to help you grow your business. She also shares practical tips to help you achieve personal growth and networking goals. Listen in to a lively and candid conversation not to be missed!
Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
546 에피소드
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