The Art of Financial Branding with Josh Passler (Ep. 203)

Mitlin Money Mindset

Did you know that the color blue is often associated with trust and security?

In the world of financial branding, understanding design and color psychology can make all the difference.

Join Larry Sprung this week as he speaks with Josh Passler, the “FinArtist”, to talk about his extraordinary journey from financial advisor to entrepreneur, using art as a networking and branding tool in the financial industry. Josh sheds light on how FinArt started as a side project, evolved into a full-fledged business focusing on brand identity, and how color and design psychology can transform a firm's image. You'll gain insights into the entrepreneurial spirit, branding essentials, and the impact of visual elements on brand perception.

Larry and Josh discuss:

• Josh's background and transition from financial advisor to founding FinArt.
• The role color psychology plays in branding and marketing.
• The creative process and collaboration with designers to build or strengthen a brand.
• Processes that help align a firm's brand identity with its core values.
• The differences between a brand refresh and a complete rebrand.
• And more!

Resources:

• Mitlin Financial
• The JOY and Productivity Journal by Larry Sprung
• Logos that Last by Allan Peters
• How the World Sees You by Sally Hogshead

Connect with Larry Sprung:

• LinkedIn: Larry Sprung
• Instagram: Larry Sprung
• Facebook: Larry Sprung
• X (Twitter): Larry Sprung

Connect with Josh Passler:

• LinkedIn: Josh Passler
• X (Twitter): Josh Passler
• Instagram: Josh Passler
• The FinArtist

About our Guest:

After eight years in the industry, Josh Passler discovered the RIA community and found an innovative way to connect with financial planners—by drawing them as cartoons. As he continued to network, Josh realized that FinArt could evolve into a business, which came to be thefinartist.com.

His dream is to develop content that allows advisors to explain financial concepts in a fun and engaging manner while also creating materials that help the public better understand the financial world.

When he's not creating art, Josh enjoys spending time with his wife, Michelle, particularly through travel.