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How to Manage Marketing Channels Like A Stock Portfolio -- Emil Kristensen, CMO at Drip
Manage episode 348969377 series 3354052
Keirra Woodard에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Keirra Woodard 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
TIMESTAMPS
03:57 - Thinking of marketing channels “Stock Portfolio”
07:10 - Validation process
14:53 - Crafting your marketing team
23:51 - Short and long-term bets in marketing
25:39 - The thing that most marketers fail to do
GUEST BACKGROUND
Emil Kristensen is currently the CMO of Drip - a marketing automation platform for eCommerce. Previously he was the founder and CMO of Sleeknote. He also hosts a Danish podcast called Marketing Brief with over 3 million downloads.
MAIN INSIGHT
Interpreting marketing channels as a stock portfolio can give you better decisions and understanding.
KEY TAKEAWAYS
- When you invest in multiple channels, you must give them time and resources to show its results
- There’s no hack to growth in marketing
- Selecting marketing channels involves a validation process
- Analyze your competitors and do exactly what they are not doing
- Recreate your competitors’ org structures from LinkedIn when crafting your marketing team
- Short-term bets in choosing a marketing channel is a bet you want to take and see if it is good to invest for your long-term bets/goals
- If you find something that works, try putting a little more effort into it over time, rather than doing new things every single time
PRACTICAL STEPS
Choosing which marketing channel to put in your marketing “portfolio”
- Figure out what skills are already in your marketing team
- Analyze what are the KPIs of your company
- Analyze your competitors’ weaknesses and identify opportunities to beat them
- Use this information to craft your team and decide which marketing channels to invest in
- Set a goal framework for your team (short and long-term goals)
TIPS FOR SUCCESS
- Don’t copy what your competitors are doing
- Instead of trying new things, do more of the things that have already been validated
MORE FROM DRIP
Drip unleashes the power of direct-to-consumer brands’ customer data to deliver perfectly personalized email marketing strategies that are proven to grow revenue. Learn more at drip.com
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