How to get your team to deeply understand customers -- Clay Kramer, Head of Product at SEORadar

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)

GUEST BACKGROUND
Clay Kramer runs SEORadar; a SaaS company focused on helping marketers and SEO managers to have visibility over their website's changes that impact organic traffic. He has over 10 years of experience as a product manager, where he delivered results and more than doubled engagement and monetization.

MAIN INSIGHT
Understanding your customer and broadcasting it to your team can help you decide your marketing strategy and positioning.

KEY TAKEAWAYS

1. Broadcast the insight you get from your customer to your team
2. Cut out the assumptions
3. Understanding their language and terminology can help you create marketing content and redesign your copy

PRACTICAL STEPS

1. Invite a potential or existing customer to hop on a call
   1. You can give incentives such as Amazon gift cards
2. Let the customer walk you through their day-to-day activity
3. Allow the customer to speak out and avoid interrupting them
4. Ask them what would happen if your product were gone tomorrow
5. Summarize and add your perspective
6. Broadcast to your team

TIPS FOR SUCCESS

1. Filter the best conversation you had with the customer before sharing it with your team
2. Only take snippets of the conversation you had with the customer and share them with your team
3. Don’t be afraid to experiment and redesign your software from the insights you received

MORE FROM SEORADAR
SEORadar allows your team to avoid code changes that lower search rankings. SEORadar monitors webpages and alerts website managers (SEOs, CEOs, Marketers, QA Engineers, Product Managers or Webmasters) to site changes that can have potentially dire consequences for organic traffic. Learn more at seoradar.com

Connect with Clay at linkedin.com/in/claykramer/

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