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86 | How To Use Differentiation To Boost Your Business with Barry Labov
Manage episode 443493850 series 3527009
Rodric Lenhart에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Rodric Lenhart 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode, Rodric sits down with Barry Labov, an expert in branding, marketing, and business differentiation.
With decades of experience, Barry shares his journey from building a leading marketing agency to offering valuable advice on how to stand out in a crowded marketplace.
He discusses how entrepreneurs can avoid the pitfalls of bidding wars, the importance of long-term relationships, and why differentiation is more valuable than superiority in every area of your business.
Whether you're a service provider or in product-based industries, Barry's insights offer practical advice for building a sustainable, unique business.
What You Will Hear In This Episode:
- Why offering unique value is key to avoiding competing on price
- Differentiation vs. superiority and how to stand out
- How to use creativity and strategic thinking to outsmart clients’ expectations
- The value of human inspiration and AI in generating powerful ideas for your business
Quote:
"You don't have to be superior if you have differentiation."
– Barry Labov
Guest links:
Resources:
If you aren’t 100% confident what your ‘next right move’ is in your business…I may have a tool that can help. Take the Entrepreneurial Journey Quiz and find out which stage you are in and which areas to focus on.
Take the quiz now: https://milliondollarflipflops.com/quiz/
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