86 | How To Use Differentiation To Boost Your Business with Barry Labov
Manage episode 443493850 series 3527009
In this episode, Rodric sits down with Barry Labov, an expert in branding, marketing, and business differentiation.
With decades of experience, Barry shares his journey from building a leading marketing agency to offering valuable advice on how to stand out in a crowded marketplace.
He discusses how entrepreneurs can avoid the pitfalls of bidding wars, the importance of long-term relationships, and why differentiation is more valuable than superiority in every area of your business.
Whether you're a service provider or in product-based industries, Barry's insights offer practical advice for building a sustainable, unique business.
What You Will Hear In This Episode:
- Why offering unique value is key to avoiding competing on price
- Differentiation vs. superiority and how to stand out
- How to use creativity and strategic thinking to outsmart clients’ expectations
- The value of human inspiration and AI in generating powerful ideas for your business
Quote:
"You don't have to be superior if you have differentiation."
– Barry Labov
Guest links:
Resources:
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As a thank you for your support, we’re offering exclusive bonuses available only for our podcast listeners. These bonuses are packed with extra tools and resources to help you implement the principles from the book faster and more effectively.
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Click the link, order your copy, and claim your listener-only bonuses today!
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