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Joe Pulizzi: How to start a content business and how to stand out
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How to Start a Content Business
Suppose you have an idea for a content based business. There are at least two questions you need to answer: 1/ What should it be about? audience. 2/ How can you stand out from everyone else writing about the same topic? In this interview, Joe Pulizzi, answers these questions using his concepts of the Sweet Spot and the Tilt.
Joe Pulizzi
Joe Pulizzi is the author of Content, Inc., and founder of CMI, the Content Marketing Institute. So what are the sweet spot and the tilt?
Sweet Spot
This is the content area that you are interested in, and for which there is an audience. Joe talks about how to find your sweet spot and how to move towards it.
Tilt
This is your unique spin that makes you stand out from the crowd. Joe talks about how he figured out the tilt for his own content business, the Content Marketing Institute, and how you can find your tilt.
Full Interview
Here is the full interview.
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