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Why Artificial Intelligence is the foundation of creative growth in marketing | David Fairfull
Manage episode 297622978 series 2582807
Metigy에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Metigy 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
This is a cross release episode with our awesome friends Neuralle and the Uncommon Podcast down in Melbourne, Australia. Metigy, CEO, and co-founder David Fairfull was interviewed by host, Jordan Michaelides. Since Metigy is a marketing platform and tool for SMEs. We really get under the hood of all things business, tech and marketing. Artificial Intelligence - not being a fad
- Social Media Marketing Predictions
- Surprises from getting Customer Insights
- The positioning of Metigy as a platform in an established industry
- Metigy’s purpose, road map and timeline
- Lessons from David’s past career experience as the managing partner at We Are Social
- His morning routine, best purchase under $200 and so much more
Quotes:
"How do you solve the problem you're on now, but how do you get to really where you want to be? I think the nature of an entrepreneur is you need to be able to get in and do the details as well."
"Most entrepreneurs are inquisitive. They want to solve a problem that nobody else has really solved and they're absolutely determined to make that happen. That's the driving force."
"AI is the perfect application for marketing, right? Because it is about the ability to be able to process large volumes of data and make decisions on that data faster than a human."
"With AI knowledge, the human can be so much more creative to deliver a fantastic outcome."
Resources and Links Mentioned:
4 x 4 x 48 a fitness concept by David Goggins
Queen’s Gamit a Netflix series David Fairfull appreciated between international calls
Book Recommendations:
Ogilvy on Advertising by David Ogilvy
Cable Cowboys by Mark Robichaux
Reach David Fairfull on Linkedin here
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