최고 Market Your Business 팟캐스트 (2024)

1
E160 UN-Market Your Business Podcast UN-Time Management: Lissa Figgins 53:31

1d ago53:31

53:31

In this episode, Lissa Figgins, a time management strategist for busy Christian women business owners, discusses how to view time as a gift rather than something to be managed. She also emphasizes how this perspective shift can lead to better business outcomes and work-life balance. Key Takeaways Time is a gift from God with a purpose Choose faith …

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How to Build Your Email List with Qualified Leads 26:42

3d ago26:42

26:42

Afraid of spamming your email list? It’s the number one reason I hear horse business owners say they don’t send emails. And, it is smart marketing to be aware of your audience’s needs and not send too many emails. But, it’s not smart marketing to never send an email. So, as a growth-oriented equestrian entrepreneur, you’re going to send emails, rig…

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How Much Should You Niche Down in Your Equestrian Marketing? 31:16

22h ago31:16

31:16

You want to grow your horse business, so that means you should be talking to more people in your marketing, right? Yes, but ... talking to more of the “right” people is the key. If you’re here, it’s likely because you know your marketing could be more effective. You’re either not getting leads or subscribers or clients and customers, or you’re gett…

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E|159 Meet the Women of Color Web Designers 1:06:45

9d ago1:06:45

1:06:45

In this special episode of the UN-MARKET Your Business podcast, speccial guest host Nadine Mullings interviews four successful women of color web designers about their entrepreneurial journeys, business strategies, and tips for creating impactful online presences. Learn how these industry leaders have built thriving web design businesses while serv…

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Why Collaboration Over Competition Always Wins With Jamie Samples 42:40

16d ago42:40

42:40

On many levels, competition can be a great thing. It can push us to give our absolute all, think creatively, and not give up. But, sometimes there can be a downside to that competitive nature that’s gotten you where you are. I’m talking about relationships with your fellow business owners. If you view everyone as your competition then you’re short-…

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E|158 UN-MarketYour Business Podcast: I’m-Baack Carol J. Dunlop 24:28

16d ago24:28

24:28

I'm back! After taking time to revamp and reorganize, I'mexcited to relaunch the UN-MARKET Your Business podcast with powerful new content and proven strategies. In this comeback episode, I share how I've grown from a 3-time to 10-time bestselling author, helped over 70 authors achievebestseller status, and successfully took my business global by m…

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4 Things You Need to Attract the Right People to Your Equine Business 25:57

22d ago25:57

25:57

As a horse person, you know the importance of foundation when it comes to training your horse. It's the same for your marketing! If you're not starting from a solid foundation, then all of the building blocks you put on top will likely fall flat. If you jump to advertising or creating and selling programs before you get the foundation in place, the…

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Managing Hustle & Rest as an Equestrian Entrepreneur with Megan Robinson 44:40

1M ago44:40

44:40

If you stay in hustle mode 24/7, 365 days a year, you may not completely burn out, but the joy of doing what you love in the equestrian world will likely dissipate over time. Thankfully, there are some mindset shifts you can make and practical things you can do to keep that from happening while growing your horse business. That’s why I invited Mega…

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Finding Calm in Chaos: Mindful Practices for Wedding Professionals 38:13

1M ago38:13

38:13

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. After leaving behind the badge and the pressures of police work, Hayley Robinson found solace in yoga, transforming her career into one of healing and stress management. Join us as Hayley shares her compelling story and expertise, revealing how yoga became her s…

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From behind the lens to going viral on TikTok: Angela Brushe's Story 38:24

1M ago38:24

38:24

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. Join us for a lively start to Season 3 of Wedding Empires, where we sit down with the talented Angela Brushe, a photographer whose journey from Adelaide to the Sunshine Coast is as captivating as it is humorous. Angela shares her childhood fascination with photo…

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BONUS Q&A: Everything You Need to Know About 1:1 Coaching 19:31

1M ago19:31

19:31

Heard about my coaching but still have some questions about it all? This bonus episode is for you. Explore the ins and outs of coaching, who it's for, what really happens on a call, and how my Take the Reins coaching program is different than most business coaches you'll meet in the equine space. Take the Reins 1:1 Coaching Program → Stormlily.com/…

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Why Your Horse Business Isn't Where You Want It to Be 28:37

1M ago28:37

28:37

Have you been feeling stuck in your horse business but aren’t sure what it is that’s keeping you there? Marketing is actually not the place I’d coach you to start. Instead, you need to ask yourself this one vital question: Am I an equine business owner or horse hobbyist? And, then evaluate if you’re making decisions in alignment with your answer. I…

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The Rise of Short-Form Video Content 10:01

1M ago10:01

10:01

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Ellie Marchiori, Creative Strategist at Pushing the Envelope. The episode delves into the growing importance of short-form videos in marketing strategies. Tips on developing a solid strategy, consistency, equipment needs, and engaging with the community are shar…

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6 Steps to Successfully Rebrand Your Equine Business with Chris Stein 1:01:31

2M ago1:01:31

1:01:31

There are different levels of rebranding your equestrian business. Sometimes you’re giving it a fresh new look with a new logo, colors, graphics, etc. Sometimes, it’s messaging, imagery, product, or service-related. Regardless of how deep the rebranding process is for you, there are some principles of marketing and business that are critical to a s…

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How to Build a Trusted Brand as an Equestrian Entrepreneur 25:58

2M ago25:58

25:58

In the world of marketing your horse business online, sometimes it seems easy to just create a product and sell it. Reality? It doesn’t really work like that. For the most part, you can’t just show up and start selling an online membership or online course or video library and expect people to buy right out the gate. If you want to build a sustaina…

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Media Training for the Best Possible Interview 19:07

2M ago19:07

19:07

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Yliana Vilella, Communication Specialist at Pushing the Envelope. The episode delves into the essentials of media training. Learn how to prepare for and ace media interviews, the importance of representing your business effectively, and practical tips on plannin…

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4 Steps to Maximize Your Equine Business Website SEO With Krysta Paffrath 56:28

2M ago56:28

56:28

How do you get your business found online? That’s the million-dollar question for many equestrian entrepreneurs. And, the answer is not as simple as you might hope. First, you need to understand that you’re asking about search engine optimization. Second, you need to understand SEO is not a one-and-done scenario. It’s an ongoing marketing strategy.…

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5 Practical Ways to Build A Positive Team Culture with Kaitlin Christopherson 52:43

2M ago52:43

52:43

We talk a lot on this podcast about how to grow your horse business. So what do you do when part of your growth process involves hiring team members? Or, if you're someone who already has team members in place, how do you make sure they are the right people? Can you guarantee they have the same heart for your customers and clients that you have? If…

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Networking for ROI 17:50

2M ago17:50

17:50

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Jay Johnson, owner of Bubba’s Roadhouse and Saloon in Cape Coral, Florida. The episode delves into the importance of networking and community relations for business growth, covering topics like effective networking, community engagement, balancing time commitmen…

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Social Media vs. Websites: Are You Leaving Money on the Table? 28:20

2M ago28:20

28:20

It’s time we address a common question most equestrian entrepreneurs are asking when it comes to marketing. “Is a website necessary if you are active on social? In other words, has social media replaced websites for equine businesses? You won’t be surprised to hear my answer is no, websites have not and should be replaced by social media. But, you …

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The Key to Your Horse Business Success? Be the CEO With Kelly Giordano 40:11

3M ago40:11

40:11

Whether you lead a team of 20, 10, or 1, as the horse business owner, you are responsible for creating and navigating the success path for your business. That’s why learning to embrace your role as CEO is vital to your success. In this episode, Kelly Giordano with Avenue Equestrian will help you see the importance of being the visionary for your bu…

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The Future of PR 18:13

3M ago18:13

18:13

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Mark Gordon, Managing Editor of Business Observer and journalist for nearly 30 years. The episode explores the evolution and future of public relations (PR) and media relations, offers practical tips for working with media, and shares insights into future trends…

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Should You Start a Business Outside Your Expertise? With Joni Gerard 45:59

3M ago45:59

45:59

Do you have an idea for your horse business but you’re not sure if you should press forward because it’s a bit outside of your realm? Maybe you’ve discovered an unmet need and you have the solution but it’s not in the wheelhouse most people see you operating in. Joni Gerard, founder of Giddyup Getaway, was much like you. She was having a tough time…

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Is Equine Assisted Learning a Profitable Business Model? with Tracey Evans 47:46

3M ago47:46

47:46

What comes to mind when you hear equine assisted learning? My guess is you’re thinking of therapeutic riding programs or programs that serve a specific population such as veterans or at-risk youth. But, did you know equine assisted learning can also be a viable business model? Yep, it does not have to be in a non-profit or therapeutic structure for…

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Storytelling and the Power of Visuals 15:37

3M ago15:37

15:37

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Brian Tietz, a commercial and editorial photographer based in Fort Myers. The two dive into the world of visual storytelling, discussing the power of images in marketing and how to use photos and videos to enhance your brand’s story. Have a question or feedback …

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Get Outside of Your Bubble & Build Connections on Social Media 24:38

3M ago24:38

24:38

If your social media isn’t working for you — AKA helping you to book new clients & customers for your horse business — then, it might be time for you to revisit the social piece of your marketing strategy. ✳️ Why you shouldn’t skip the social part of social media ✳️ How to build relationships on social media when posting isn’t working for you ✳️ Wh…

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4 Ways to Build Connections in a Disconnected World with Jodi Lynch Findley 44:11

4M ago44:11

44:11

We live in a world that’s the most digitally connected ever—yet we’re also the least physically connected we’ve ever been as a society. And here’s the thing: You need connections as a horse business owner! PSA: Your customers are craving connection, too. That’s why in this episode, Jodi Lynch Findley with The Thriving Equine Professional is sharing…

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The Power of Influencer Marketing 12:45

4M ago12:45

12:45

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Bethany Chadwick Cordero, Digital Marketing & Design Coordinator at PTE. The two discuss how using influencer marketing can help grow your business. The episode explores what influencer marketing actually is, tips and tricks for doing it the right way, and examp…

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Lessons on Building a Brick-and-Mortar Horse Business with Amy Bond 1:14:46

4M ago1:14:46

1:14:46

Is it possible to find team members who care about your brand as much as you? How do you manage inventory when trends come and go? Can you still thrive as a local business amidst the rise of big box stores? We’re diving into all of that and more in this conversation with veteran business owner Amy Bond with The Painted Cowgirl in Greenwich, Ohio. W…

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Leveraging Paid - If You Build It, They Won’t Automatically Come 23:51

4M ago23:51

23:51

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Paige Johnson, Marketing Assistant at PTE and a Meta Certified Media Buying Professional. The two discuss why the saying "if you build it, they will come" doesn't necessarily apply to digital marketing. The episode explores ways to leverage paid strategies to gr…

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Self-Care for Equestrian Entrepreneurs with Ifa Simmonds 43:44

4M ago43:44

43:44

Show me an equestrian entrepreneur and I’ll show you someone who is dedicated, getting their hands dirty daily, and always looking for ways to improve and grow, both personally and professionally. The only downside to all that? We’re not often known for making self-care a priority in our list of to-dos and must-dos for the day. Taking care of your …

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What Brands Need to Know About Influencer Marketing with Megan Sullivan 36:49

4M ago36:49

36:49

Working with influencers could be the key to reaching a new audience with your equestrian brand. But, it’s so much more than just putting free products in the mail to the influencer with the biggest following and crossing your fingers for a return. In this episode, Megan Sullivan with Elevated Equestrian and The Social Equestrian shares what you ne…

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What Influencers Need to Know About Influencer Marketing with Megan Sullivan 54:02

5M ago54:02

54:02

If you have an audience that trusts you, you could be an influencer in the horse world. Yep, it can be that simple! You don’t have to have a million followers online in order to work with brands. But, there are some things you do need to know and do well to dive into the world of influencer marketing successfully. In this episode, Megan Sullivan wi…

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Alphabet Soup: ORM and UGC 11:07

5M ago11:07

11:07

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Ellie Marchiori, Digital Marketing Coordinator at PTE. The two discuss ORM and UGC—not alphabet soup, but two important ways to improve your brand and maintain a strong reputation and presence online. The episode dives into what online reputation management and …

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An Update from Us and Overcoming Wedding Professional Hurdles 20:04

5M ago20:04

20:04

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. Curious about the latest shifts in the wedding industry and some juicy behind-the-scenes stories? We kick off with a story of resilience and adaptation as I share my journey from the turbulence of Bonza's liquidation to finding new skies as a content director fo…

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The Best Investment You Can Make In Your Horse Business 27:28

5M ago27:28

27:28

How are you planning for the future of your horse business? When it comes to long-term sustainability, investing your time, energy, and resources, this one marketing medium will be key to making your future plans happen. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at St…

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Building Your Marketing A-Team 12:44

5M ago12:44

12:44

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Hannah Ramsey, Client Relations Specialist at PTE. The two discuss how you can build a high-performing marketing team to help grow your business. The episode dives into deciding what marketing model works best for your business, determining what you’re looking f…

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Introducing Season 2 of 1000 Ways to Market Your Business 1:31

5M ago1:31

1:31

Season 2 of 1000 Ways to Market Your Business is here! In this podcast, Samantha Scott, APR, President of Pushing the Envelope (PTE), a strategic marketing communication firm, takes listeners on a journey of all things marketing. She shares tried and true - and some new - marketing strategies that can help any business grow. In this episode, Scott …

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Is Consistent Really Better Than Perfect? (I Had My Doubts) 24:10

6M ago24:10

24:10

Do you have a hard time taking “messy action” when it comes to your horse business? Does feeling like everything has to be “just right” before you’ll go live on social or send an email to your list keep you from actually ever doing it? In this episode, we’re diving into the mindset of equestrian entrepreneurs and pulling back the curtain on what’s …

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Maximizing Aisle Planner's Project Management and Sales Tools with Sara Kincaid 41:47

6M ago41:47

41:47

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. Unlock the secrets to a seamlessly orchestrated wedding with our special guest Sarah, an expert in Isle Planner, the all-in-one CRM, sales, and project management tool for wedding professionals. This episode is a treasure trove of insights for anyone keen on ele…

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From Idea to Reality: Build a Horse Business from Scratch with India Wilkinson 1:11:57

6M ago1:11:57

1:11:57

How do you go from, “I should start that business” to actually doing it? What do you do on the days you feel alone chasing your big dreams as an equestrian entrepreneur? We’re diving into all that and more in this candid conversation with India Wilkinson, founder of Mane Street Market. As a frustrated horse shopper, India told herself, “There’s got…

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Mastering Wedding Industry Networking with Jordan Heller 33:44

6M ago33:44

33:44

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. Prepare to unlock the secret ingredient to supercharging your career with the power of networking. Our special guest, Jordan Heller, the maestro behind Swell, joins us to spill the beans on how themed cocktail parties and a dash of FOMO can revolutionize your pr…

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Navigating Local Market Mastery in the Wedding Industry with Madelyn Furlong 38:17

7M ago38:17

38:17

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. Discover the transformative power of local marketing for wedding professionals as we sit down with an expert strategist and delve into the game-changing tactics that can set your business apart. Picture hosting your very own flower arrangement workshop to dazzle…

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BONUS Get to know my new co-host Ben Connolly 5:17

7M ago5:17

5:17

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. In this bonus episode, we unveil the newest addition to our Wedding Empires family, award winning wedding photographer and educator - Ben Connolly! As our loyal listeners know, change is on the horizon, and we couldn't be more thrilled to introduce you to the ch…

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