AI in Marketing: How to become a better marketer with Metigy

Metigy Podcast - Marketing for SMEs

David Fairfull’s experience and establishment in the social media marketing industry grew alongside the boost of the creative and social media marketing industry since 2011.

So much has changed since then. Artificial Intelligence remains the largest difference between digital marketing that existed then, and the digital marketing that exists now. With copious amounts of information to absorb nowadays, AI is not merely a replacement, but a leverage for marketers to fulfil the easy parts of their marketing objectives so they can build on their creative strengths.

With Daren Lake, David explains the reliance and the large capacity of responsibility AI can hold for your business, and the small progresses he made along the way of creating the brand you see today.

For reference, while this interview by itself is very valuable, please go back to the episode from 2021 titled “How Metigy and Elon Musk are disrupting the future of their industries”. This will help you really understand how important technology is to solving digital and social media’s complex problems.

What you will learn:

• The complexity of digital marketing and how it can be fixed by artificial intelligence
• How to pat yourself on the back for small wins
• Who Metigy wants to help
• Crystal ball predictions around the future of marketing, technology and small businesses
• David’s favorite tech tools for organisation
• and so much more

Notable quotes:

• "Digital marketing has never been more difficult and never more critical. So we're trying to help any SME marketer grow into becoming a great marketer... Execute and grow and increase their sales performance in terms of the way they run their business"
• "There's no egos and no stars in the team. And that to me is a huge contributor to the success of where we're going and what we're doing at the moment"
• "Technology is shifting the way that the entire industry is going to work. The power is shifting for brands to do it themself rather than rely on third parties"
• "Digital marketing's never been more difficult and never more critical"