Google or Facebook Ads, or Both? The difference between search and discovery marketing channels

Meta Ads: Under the Hood

Megan Winter에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Megan Winter 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

2y ago 16:56

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One of the questions that I get asked all the time is, "Should I start with Facebook ads?" or "Should I start with Google ads?" or" Do I have to start with both?" And the answer is, it depends on where your customers are at in their buying journey.

When it comes to marketing channels, there are two main channels that businesses can use to reach their target audience, our customers, and that is — search and discovery.

In today's episode, I'm going to explain to you the difference between search, which is Google, and discovery, which is Facebook ads and other channels so that you can truly understand how to use this in your business and work out which one aligns best for you right now.

I hope you enjoy the episode.

Links mentioned in the show:

Megan's Instagram - https://www.instagram.com/meganwinter/

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#Entrepreneur #Business #Marketing #Megan Winter