Attribution: Why It's Important to Understand the Holistic Ecosystems of Ads

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Megan Winter에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Megan Winter 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

2y ago 15:40

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In today's episode, I'm going to talk about one of the most important concepts for an online store owner to understand and explain how you can use this to really step into that "business-owner energy" so that you can own your marketing and really know what's working.

As an eCommerce marketing coach and holistic marketing strategist, one of the things that I always look at is attribution. Attribution is the process of determining which marketing channels are responsible for driving conversions.

By understanding the holistic ecosystem of the attribution model, you can get a more accurate picture of which channels are actually driving conversions.

I hope you enjoy the episode.

Links mentioned in the show:

Google or Facebook Ads, or Both? The difference between search and discovery marketing channels - https://meganwinter.com.au/podcast/episode-35-google-or-facebook-ads-or-both-the-difference-between-search-and-discovery-marketing-channels/

Megan's Instagram - https://www.instagram.com/meganwinter/

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#Entrepreneur #Business #Marketing #Megan Winter