Loyalty and Trust in a Pro-Growth Approach
Manage episode 349156004 series 2093150
In this episode, AmSpa CEO, Alex R. Thiersch, JD, speaks with Patrick Urban, President of Merz Aesthetics North America. They take a macro look at the industry and discuss the first findings of new aggregate point-of-sale data, along with the impact of Gen Z and Millennials in medical spas, the patient journey, and the role of biostimulatory products. Their conversation covers:
-The advantages of being a privately-held company;
-How loyalty programs are supporting both practitioners and patients in tough economic times;
-Their pro-growth strategy across the industry;
-The shift in the demographic makeup of the medical spa patient population;
-How individuals are empowered to come forward and talk about treatments, clean ingredients, and sustainability;
-Upselling opportunities to build long-term trust relationships with patients;
-Retaining patients with your talent, experience, and expertise;
-How biostimulatory products are contributing to the market;
-And much more!
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